Heather R. Morgan — May 17, 2017 Follow @HeatherReyhan— May 17, 2017 There is a time and a place for explaining what your product does. During a demo, maybe, or if you’re close to closing a deal, and your buyer has a few questions about how a certain feature works. Cold emails are not the … Continue reading How to Make 5 Boring Product Descriptions Sound Irresistible
Amanda Clark — May 11, 2017 Follow @GrammarChicInc— May 11, 2017 All that time you spend scrolling through job openings to find the perfect fit can actually help you as you’re polishing up your resume and getting ready to apply. For one, it exposes you to the wide variety of meanings a job title can … Continue reading How Job Descriptions Can Help You Revamp your Resume
Mark Miller — April 3, 2017 Follow @MMtwopointfive— April 3, 2017 One of the most important–and most overlooked–ways to make sure you’re hiring marketing staff the most effective way possible is to sharpen up your job descriptions. The job description is the face of your employer brand. It’s one of the most important ways for … Continue reading 5 Ways to Improve Your Marketing Job Descriptions and Attract Better Talent
William Harris — March 16, 2017 Follow @wmharris101— March 16, 2017 You can have the best products in the world, but if you don’t take the time to build conversion-driven product pages, you’re not going to be able to convince your target customers to buy. There are a number of techniques and components that you … Continue reading The Little Guide to Writing Better Product Descriptions
Karl Sakas — March 15, 2017 Follow @KarlSakas— March 15, 2017 Write a job description before you post the job! Here’s how to be strategic. Writing a job description before you post the job is important, because the description will guide your agency’s search. Even if you are hiring internally, the job description will help … Continue reading Make Better Hires By Writing Better Job Descriptions
Kasia Perzyńska — January 2, 2017 — January 2, 2017 What is Metadata in HTML Metadata is information about your HTML document that isn’t visible on a page, but is in the search results. Metadata usually specifies the page description; author of the asset; the date of publication or the date of the last update; … Continue reading Everything You Need to Know About Meta Descriptions
by Karen Repoli Follow @karenrepoliOctober 11, 2016 Having a great product/service just isn’t enough when it comes to selling online. You have to show your reader WHY your service is great for THEM. In addition, if you sell the same service or product as other merchants, you have to set yourself apart from the competition, … Continue reading How to Write Effective Product Descriptions
by Claude HarringtonAugust 5, 2016 You know how, on special occasions, we get dressed up and put our best foot forward? Well, when it comes to getting people to click on your explainer video, the same logic holds true. From the thumbnails you select to how your video is described, there are little things you … Continue reading Surround Your Video with Goodness (Titles, Descriptions, Thumbnails)
by Erik Krass May 2, 2016May 2, 2016 All right, let’s talk about meta descriptions! Now you may be scratching your head wondering what a meta description actually is, but chances are you already know. In fact, you’ve most likely seen quite a few today. You know when you Google something and you see a … Continue reading Guide to Meta Descriptions
by Liam Curley January 30, 2016 Follow @liamcurley33January 30, 2016 The trouble with SEO and many SEO professionals is a pure fixation on rankings. Sounds crazy, but it is a problem. Forget the stuff that comes from really poor search marketing. Shady link building, an unhealthy obsession with the glamour keywords (i.e. the big keywords … Continue reading Meta Descriptions: How Half the Job of SEO is Usually an Afterthought
