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Amelie Boucher | December 3rd, 2024 Did you know that over 626 million people use Spotify every month, making it one of the most popular streaming platforms in the world? Also, it isn’t just a platform for music and podcasts; it’s a goldmine for digital marketers. Beyond building awareness, it excels at driving engagement and … Continue reading 5 Reasons Spotify Ads Deserve a Spot in Your Digital Marketing Strategy
By Shalene Gupta November 06, 2023 start run grow Ask and you shall receive—but what about those of us who dread asking? B2B Reviews, a platform that collects reviews for business-to-business companies, surveyed 1,000 employees in America to understand how they felt about asking for raises. If you’re afraid of asking for a raise, … Continue reading Here’s why people don’t ask for a raise, even when they actually deserve more money
By Clint Rainey April 19, 2023 Employers are learning that good work ain’t cheap. The average American worker’s wage expectations have hit a new all-time high, almost $76,000 per year, according to new data from the New York Federal Reserve. The data, part of the bank’s thrice-a-year Survey of Consumer Expectations, found that $75,811 is … Continue reading Americans say they deserve higher salaries than ever, but women still expect far less than men
By Christy DeSantis December 23, 2022 The beans have been spilled. Executive coaching is no longer a secret weapon for business success. Jeff Bezos, Bill Gates, and other famed CEOs have been touted in the headlines as having executive coaches. It’s no wonder why they do. Coaching is lauded for driving improvement in productivity, … Continue reading Career coaches help executives get ahead—workers deserve coaching, too
Get funding that lets your email program contribute significantly to the company’s bottom line. Here’s how to approach your budget requests. Ryan Phelan on October 25, 2022 I was watching the news this morning, as I always do, and a commentator claimed to be surprised that the Christmas/holiday sales had been pulled back so far. … Continue reading 5 tactics to get the 2023 email marketing funding you deserve
Heather Steele June 16, 2021 Answer a question for me (and be honest) — when was the last time you took a solid, uninterrupted break from doing all the things for everyone else and just focused on your own business? I’m talking phone off, door closed, no distractions, focused time on helping your own business … Continue reading You Deserve 15 Minutes
Todd Kunsman — December 1, 2019 Follow @OhSoFreshMusic In your professional working career, one obstacle you may face is asking for a raise. And I say “obstacle” because many are uncomfortable, anxious, or are a bit afraid to ask for more money. Sure, you’ll probably get some recurring annual increase of 1-3% at your job, … Continue reading How to Get the Money You Deserve By Asking For a Raise
Pauline Jakober — April 13, 2018 Follow @GrpTwentySeven — April 13, 2018 It’s not uncommon for people new to paid search to get overly focused on certain PPC metrics. While I applaud their interest, I often find that those metrics—in isolation—aren’t terribly useful. At the same time, I can understand the fascination with certain numbers. … Continue reading 4 PPC Metrics That Get More Attention Than They Deserve
Stop Thinking Digital To Get The Attribution You Deserve by Rebecca Kaplan, Columnist, March 3, 2017 In our data-driven world, guesses, feelings and estimates about how ads are performing are unacceptable. Advanced analytics tools are helping us see exactly how customers are moving down the digital path to purchase, and which marketing activities are responsible … Continue reading Stop Thinking Digital To Get The Attribution You Deserve
by Personal Branding Blog December 1, 2015December 1, 2015 There comes a time in everybody’s career when you begin to wonder if you’re being paid enough for your hard work. It can be intimidating to try and find out what you’re actually worth, but doing so is invaluable for your salary and career. Asking for … Continue reading Making The Salary You Deserve? How to Make Sure
