Tag Archives: Design

Design thinking starts with redefining the role customers play in your product strategy

To develop a customer-led design philosophy, companies must change its approach to improve collaboration with engineers and marketing teams. Jeremy Korst on February 19, 2020 Google the term “design thinking” and you’ll get around 1.5 billon results. It’s one of the most searched terms in business today as companies and marketers look to put the … Continue reading Design thinking starts with redefining the role customers play in your product strategy

12 of the Most Important Web Design Trends In 2020 [Infographic]

Christian Carere — February 14, 2020 It should come as no surprise that every year brings back trends we’ve seen before and introduces new trends that completely change the way websites are designed. It’s one thing to read about web design trends in blogs, but it’s another to hear it directly from web design experts … Continue reading 12 of the Most Important Web Design Trends In 2020 [Infographic]

Website Design Cost: How to Build a Site That Converts at the Best Price

Micah Lally — February 12, 2020 How often do you land on a well crafted website and guess just how much it probably cost the owner? Are you able to estimate the pricing of every CTA, logo design, and exit pop-up? Is it a custom design or a template? Did they save money by building … Continue reading Website Design Cost: How to Build a Site That Converts at the Best Price

Pro Tip: The critical and delicate relationship between design thinking and customer empathy

It’s easy to get so caught up in consumer feedback you lose sight of sound business judgment. Greg Heist on December 20, 2019 Achieving customer-centricity involves deeply understanding customer needs and fulfilling them better than anyone else. In turn, design thinking is foundational to staying in sync with customers. That said, it’s one challenge to understand … Continue reading Pro Tip: The critical and delicate relationship between design thinking and customer empathy