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Ashley Hill — June 20, 2019 — June 20, 2019 Your website, and in general, your brand, needs to come from a specific perspective— in otherwords, it needs to have a consistent voice. This is where tone becomes important. It’s an expression of your company’s values, and so for many, your website is the first … Continue reading Determining Your Site’s Tone of Voice
Christa Tuttle — May 7, 2019 — May 7, 2019 rawpixel / Pixabay Understanding the true desire or demand for your prospective new product or service is vital before you move “full speed ahead” to bring it to market. It’s important to set the stage for a successful and sustainable future for your new offering, … Continue reading Determining Market Demand for New Products or Services: Four Questions Answered
Personal Branding Blog — October 31, 2016 — October 31, 2016 Equipping Your Startup with the Right Tech Entrepreneurs have enough on their plate without worrying about the technological needs of their new business. Between complicated and highly technical infrastructure, advanced operating systems and constantly evolving technologies, it can be difficult for the most steadfast … Continue reading Determining Your New Business’s Tech Needs
by Laurie Petersen, Columnist, October 17, 2016 As SVP of consumer insights at Marchex, John Busby runs the research and analytics team. He connects phone sales to every media channel — search, display, etc. — in an effort to understand the mobile consumer’s path of purchase from online to offline. Busby maintains that football season … Continue reading Determining When There’s Something To Talk About
by Melissa Chu March 21, 2016March 21, 2016 Do you ever get an email from a prospect who asks question after question, only for them to finally decide they’re not interested? In an ideal world, it would be easy to identify straight off the bat who are the best prospects to go after. Of course, … Continue reading Determining Customer Value: How to Save Time and Maximize Profit
Andrew Dennis December 20, 2014 Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals. Every link you build should be a link that you would be proud to show your friends and family, colleagues, and even Google. Building … Continue reading Determining Link Quality Within a Link Building Campaign
Many companies don’t worry about their PPC spend as long as they’re making money, but columnist Matt Umbro argues that appropriate budgeting is key to a successful campaign. Matt Umbro on November 20, 2014 In many cases, budgeting for PPC programs is undefined. Projections, goals, and other variables (such as seasonality) aren’t given enough thought … Continue reading Think Holistically When Determining Your PPC Budget
