Tag Archives: developed

Why And How Roku Developed Advertising Watermarks

Why And How Roku Developed Advertising Watermarks by Laurie Sullivan , Staff Writer @lauriesullivan, February 23, 2022 Device spoofing used by scammers to pretend that a desktop or mobile device is a TV streaming device is one of the challenges Roku has dealt with recently. Roku on Wednesday released an Advertising Watermark that integrates with its … Continue reading Why And How Roku Developed Advertising Watermarks

Before Leading Mobli’s Marketing & Branding Efforts, This CMO Developed Algorithms

Get To Know: Mobli Media Inc. CMO Irit Singer Amy Gesenhues on June 3, 2015  Before being named chief marketing officer for mobile video and photo sharing platform mobli, Irit Singer, started her career as an algorithms developer, earning her bachelors of science in electrical engineering and a MBA from Tel Aviv University. As mobli’s … Continue reading Before Leading Mobli’s Marketing & Branding Efforts, This CMO Developed Algorithms