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Moz Develops Measurement For Brand Strength And Salience by Laurie Sullivan @lauriesullivan, August 7, 2023 Moz developers have created a “first-of-its-kind” metric that can measure brand strength and salience. The company on Monday released the measurement platform at its annual conference, MozCon. Brand Authority — the name of the platform now available in Moz Pro … Continue reading Moz Develops Measurement For Brand Strength And Salience
Microsoft Develops Way To Monetize AI Chat, Expand Ad Network by Laurie Sullivan @lauriesullivan, May 8, 2023 Microsoft has designed a way to give publishers, apps, and online services the ability to customize ad experience and increase revenue through investments in chat. An API announced Monday allows publishers, apps, and online services to choose an … Continue reading Microsoft Develops Way To Monetize AI Chat, Expand Ad Network
IPG’s Acxiom Develops Strategy To Protect IP From ChatGPT by Laurie Sullivan @lauriesullivan, March 31, 2023 Acxiom CEO Chad Engelgau, who worked at Dell for more than a decade, sees generative artificial intelligence (AI) technology as transformative for advertising. He says the underlying technology must be understood to create benefits for marketers and brands, as well … Continue reading Acxiom CEO Develops Strategies To Protect Company IP Against ChatGPT
Moz Develops New Metrics For SEO Analysis by Laurie Sullivan @lauriesullivan, October 11, 2019 Moz’s Domain Analysis, a free tool from the search marketing analytics and SEO company, launched earlier this week to support search engine optimization. It contains a list of experimental metrics developed by one of the company’s scientists. Those include the typical … Continue reading Moz Develops New Metrics For SEO Analysis
Location-Based Placed Develops Attribution For Search by Laurie Sullivan , Staff Writer @lauriesullivan, October 10, 2017 Location-based measurement company Placed on Tuesday launched Placed Attribution for Search to connect paid-search clicks to store visits. It’s an interesting model for a location-based company to create. It seems more companies focused on data are finding their way … Continue reading Location-Based Placed Develops Attribution For Search
