Tag Archives: devices

Pinterest Lets Brands Create Ad Campaigns From Mobile Devices

Pinterest Lets Brands Create Ad Campaigns From Mobile Devices by Gavin O’Malley @mp_gavin, July 25, 2019 Pinterest rolls out a new feature this week that gives businesses the ability to more easily create and manage ad campaigns directly from mobile devices. The Mobile Ad Tools add to a growing number of self-service offerings that Pinterest … Continue reading Pinterest Lets Brands Create Ad Campaigns From Mobile Devices →

Pinterest Tool Lets Business Create Ad Campaigns From Mobile Devices

Pinterest Advertisement

Pinterest Lets Brands Create Ad Campaigns From Mobile Devices by Gavin O’Malley @mp_gavin, July 25, 2019 Pinterest rolls out a new feature this week that gives businesses the ability to more easily create and manage ad campaigns directly from mobile devices. The Mobile Ad Tools add to a growing number of self-service offerings that Pinterest … Continue reading Pinterest Tool Lets Business Create Ad Campaigns From Mobile Devices →

Online Shoppers Turning To Voice Devices

Online Sales

Online Shoppers Turning To Voice Devices by Chuck Martin , April 20, 2018 Online shoppers are using voice devices before, during and after they make a purchase, according to a new survey. Digital voice device ownership has increased 42% over the last six months, which has seen a 41% increase in using the devices to … Continue reading Online Shoppers Turning To Voice Devices →

Voice Assistant Device Owners Likely To Buy More Connected Devices

Cross Device Marketing

Voice Assistant Device Owners Likely To Buy More Connected Devices by Chase Martin , July 12, 2017 Consumers with a voice assistant device at home may not turn back after owning the device. More than half of them also say they are much more likely to buy a connected device in the future because of … Continue reading Voice Assistant Device Owners Likely To Buy More Connected Devices →

Devices don’t buy products; people do

Marketing Guide

As the number of gadgets in each household proliferates, contributor Asa Whillock discusses the benefits of marketing to people rather than devices. Asa Whillock on February 8, 2017 The rise in the number of devices used by individuals has created new challenges — as well as opportunities — for marketers wanting to target their … Continue reading Devices don’t buy products; people do →

One Person, Multiple Devices And Channels

Cross Device Marketing

by Harvey Chipkin, Columnist, December 19, 2016 When two people visit Amazon’s website, they get two different experiences based on their past histories with the retailer. This “Amazon effect” has changed consumer expectations, and puts pressure on travel suppliers to deliver personalization and relevance at every touchpoint. Imagine the following examples: A traveler is on … Continue reading One Person, Multiple Devices And Channels →

Reminder: Mobile Devices Can Call, Too

Call To Action

by Aaron Baar, Staff Writer, November 1, 2016 For all the attention we give mobile in this age of do anything, anywhere, anytime, we sometimes forget that the device in our hand is — in addition to being a Web browser, game center, social network checker and e-mail device — also a telephone. While search … Continue reading Reminder: Mobile Devices Can Call, Too →

Does your marketing suffer from memory loss when customers switch devices?

Marketing Guide

The proliferation of consumer devices means marketers must find ways to account for an ever more complex buyer journey. Columnist Josh Manion details the steps along the road to gaining a true picture of you customer. Josh Manion on October 27, 2016 With the holidays rapidly approaching, marketers are busy finalizing plans to engage … Continue reading Does your marketing suffer from memory loss when customers switch devices? →

Channels Or Devices? Across The Attribution Divide

Marketing Attribution

by Ray Schultz, Columnist, October 24, 2016 Marketers are hung up on cross-channel attribution. But they should be thinking about cross-device attribution. That’s the view at Zaius, a B2C solutions provider. For insights into getting one view of the customer, and on how to align metrics with business goals, we spoke with Eric Keating, vice … Continue reading Channels Or Devices? Across The Attribution Divide →

7 tips to generate more leads on mobile devices

Leads Generation

When adapting your pages for mobile devices, you need to consider the mobile user’s mindset. Columnist Abraham Nord shares tips for increasing mobile engagement and conversions. Abraham Nord on August 12, 2016 As mobile device usage continues to grow, it is important to fully optimize landing pages and capture leads from this audience if … Continue reading 7 tips to generate more leads on mobile devices →