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Tag Archives: Differ

Composable CDPs: How do they differ from packaged solutions?

Choosing between composable vs. packaged CDP is not straightforward. Here are key considerations to know before making a decision. Craig Schinn on June 20, 2023 “Composable CDP is not a thing. Composable architecture is,” my colleague Craig Howard previously penned in an internal missive. He explained that customer data platforms (CDPs) gained traction when organizations … Continue reading Composable CDPs: How do they differ from packaged solutions?

How Do Systems Differ In a Conscious Business?

Lucy Spencer October 27, 2021 The popularity of operating a business following conscious business practices is growing. Businesses finally understand the importance of looking at the wider implications of their decisions. But how do the systems in a conscious business differ from those in a standard business? At some level, they don’t. A conscious business … Continue reading How Do Systems Differ In a Conscious Business?

How Does the Hubspot CMS Differ From WordPress?

Kris Spisak — April 12, 2018 Follow @MidloWeb — April 12, 2018 With so many choices between open source and proprietary solutions for building your website, why would a business choose Hubspot over WordPress or other content management system (CMS) options? It’s a great question, and with the popularity of Hubspot’s marketing software, it’s worth … Continue reading How Does the Hubspot CMS Differ From WordPress?

How Email Behavioral Triggers Differ Between Agencies, In-House

by Jess Nelson, July 12, 2016 In-house email marketers are more likely to prioritize dynamic and behavioral-driven elements in their email marketing campaigns, according to a recently study by digital marketing company Adestra and research firm Econsultancy.  Some 66% of survey participants intend to use more behavioral-driven triggers in their campaigns, such as compared to … Continue reading How Email Behavioral Triggers Differ Between Agencies, In-House