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Tag Archives: Differences

A Breakdown of the Biggest Differences Between SMM for E-Commerce and Brick-and-Mortar Brands

by Cosette Jarrett June 17, 2016 Follow @cosettejarrettJune 17, 2016 Consumer behavior differs tremendously when you compare e-commerce shopping and brick-and-mortar shopping. While one shopper prefers to check out the latest trends while wearing PJs in the comfort of their home, the other prefers to put on a pair of pants and check things out … Continue reading A Breakdown of the Biggest Differences Between SMM for E-Commerce and Brick-and-Mortar Brands

The Top 5 Differences Between B2B and B2C That Your SEO Agency Should Know [Infographic]

by Keith Hodges February 11, 2016 Follow @PolarisLondonFebruary 11, 2016 Among the core difficulties experienced by B2B marketers, five are shared across all industries: How do I digitally promote a product or service my prospect cannot see? How do I evaluate the success of my campaigns? How long before I see RoI from SEO with … Continue reading The Top 5 Differences Between B2B and B2C That Your SEO Agency Should Know [Infographic]

5 Major Differences Between Google Map Maker & Google My Business Guidelines

Columnist and local search expert Joy Hawkins outlines some differences between two of Google’s local/maps services, discussing which might come in handy based on your situation. Joy Hawkins on December 4, 2015 It always surprises me how many other professionals I meet and network within the Local SEO community who have little to no knowledge … Continue reading 5 Major Differences Between Google Map Maker & Google My Business Guidelines

Understanding User Intent Differences Across Devices To Supercharge Your Marketing

With consumers using a plethora of devices to research and make purchases, columnist Soo Jin Oh believes getting a handle on mobile intent is crucial for marketers. Soo Jin Oh on February 26, 2015 Nearly every marketer can benefit from data that helps pinpoint key moments in a customer’s journey. This data can come in … Continue reading Understanding User Intent Differences Across Devices To Supercharge Your Marketing