Don’t stick with the same old email marketing tactics you used this year. Columnist Ryan Phelan outlines 9 ways you can push the envelope in 2018. Ryan Phelan on December 22, 2017 I anticipate Christmas and the holiday season as eagerly as anybody. I even look forward to the flood of emails that begins … Continue reading Message to email marketers: Show me something different in 2018
You can’t simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things. Jim Yu on September 7, 2017 Late in 2015, Google confirmed what many of us … Continue reading Mobile & desktop SEO: Different results, different content strategies
Ana Gotter — August 31, 2017 — August 31, 2017 Most businesses understand the importance of switching up the headlines, images, and offers on their Facebook Ads, but many forget that they should also be diversifying their ad formats. Facebook Ads (and thus, Instagram Ads) come with a large variety of different placement options and … Continue reading The Different Facebook Ad Formats You Need to Be Using
Ana Gotter — June 15, 2017 — June 15, 2017 Clker-Free-Vector-Images / Pixabay Close your eyes for a second, and think about the last social media video that you remember seeing. If you’re like a large majority of daily social media users, it’s probably a video that you saw within the last few hours. What … Continue reading 6 Different Types of Social Media Videos You Need to Be Using
Darleen DeRosa — June 5, 2017 Follow @onpoint_llc— June 5, 2017 Business and talent acquisition leaders are increasingly using flexible work options to attract the best and brightest talent. Over one-third of business leaders (34 percent) expect 50 percent of their full-time staff will be working virtually by the year 2020. The massive growth of … Continue reading Why Virtual Leadership Is Different From Leading In Person
Bob Apollo — May 12, 2017 Follow @bobapollo— May 12, 2017 Complex B2B buying decisions are fundamentally exercises in change management and in an increasing number of cases even apparently well-qualified prospects, after carefully evaluating their options, are deciding to stick with the status quo and not change anything – at least for the moment. … Continue reading Competing Against “Do Nothing” And “Do Something Completely Different”
Bruce McKenzie — May 10, 2017 — May 10, 2017 Vidyard recently published an infographic that cleverly maps 12 types of video productions (explainers, product info, chalk talks, personalized, etc.) to the customer life cycle and suggests appropriate levels of production values for each genre. It’s worth a look. But this “generic” approach to video … Continue reading Do You Need Different Kinds of Video for Sales Enablement?
Penny Kooy — April 6, 2017 — April 6, 2017 Is project management different in an advertising agency? The short answer is a resounding “no.” While traditional project management is generally associated with more technical industries—IT, engineering, architecture, and so forth—the basic tenets of good, old-fashioned project management extend themselves across industries. Let’s break it … Continue reading Is Project Management Different in an Ad Agency?
Christopher Moore — April 2, 2017 Follow @cjmoore— April 2, 2017 Handling teams that perform in various time zones and have different working days is challenging. One team might begin work early in the day, whereas another might commence its work day several hours later, but the time difference between their zones can be misleading … Continue reading 5 Valuable Employer Tips for Managing Teams in Different Time Zones
Tara Banda — February 17, 2017 Follow @tbanda— February 17, 2017 The modern marketplace doesn’t just consist of single stores and companies isolated to a suburb – the ability for people to work from all over the world has enabled them to conduct business from anywhere as well. This also makes the ways we communicate … Continue reading Video Collaboration: A Different View on Communications
