Mars DorianJune 26, 2015 I recently read a revealing interview with Netflix’s CEO in Der Spiegel, one of Germany’s biggest news magazines. The CEO said he was proud of the global success of their in-house productions like House of Cards and Orange is the New Black. The journalist asked whether people from all around the … Continue reading Should You Create Different Social Media Posts for International Clients?
Tess KennedyJune 26, 2015 When we talk to companies about online marketing, some will inevitably ask, “Why do I need a blog?” Because we say that a blog is a great place to answer specific questions that your buyers might have, it’s easy to confuse a blog with an FAQ page. Both answer questions, but … Continue reading How is a Blog Different Than an FAQ Page?
Richard ShapiroApril 13, 2015 Many marketers spend too much time trying to figure out the nuances of how to sell or service various age groups, the Greatest Generation, Baby Boomers, etc. I think it’s a waste of time. The newest generation, defined as anyone born after 2004, is even yet to be named. However, scholars … Continue reading Should Service Delivery for Millennials Be Different?
Amy CowenApril 4, 2015 From country to country, the etiquette that is appropriate for emails can vary widely. In certain countries, email correspondence is expected to be highly formal, much like a written business letter. Alternately, in other countries it is expected that emails contain more of a friendly conversation, as if you were catching … Continue reading Email Etiquette in Different Countries [Infographic]
Richard Whitman, (March 18, 2015) So an SEO firm puts out a press release about how it’s going full-service and in an effort to differentiate, it reads: “One difference between Sticky Web’s solutions and those available from other digital marketing agencies is the organization’s willingness to work with clients to understand each step of the … Continue reading No, Seriously! This Agency Really Is Different From Every Other Agency!
William YatesMarch 16, 2015 A few years back, when Google ceased using meta-tag based key words as website page ranking metrics, many organisations turned to alternatives such as link building as an optimisation methodology. The issue with key words is that they could be amassed, analysed and scattered around a website like confetti, bringing no … Continue reading Key Search Terms and SEO: Think Different and Survive
Miranda PaquetFebruary 13, 2015 Have you ever come across a business that really seems to understand you? They not only have the products or services you’re looking for, but they also have something else that makes you walk away feeling like, “Wow! This business really gets me.” This is an example of a WOW! moment … Continue reading How To Market With A Personal Touch (Even When You’re Speaking To Different Audiences)
by Brian Farrell February 3rd, 2015 Brian Farrell Brian Farrell is sales leader, author and social seller. He’s also the founder of FIND the CLIENT – a sales consulting organization providing interim sales leadership as well as training, recruitment & sales coaching for B2B sales organizations. One of the foundational copywriting strategies is to … Continue reading How To Tailor Copy To Customers In Different Stages Of The Buying Cycle
Kelsey Johnson November 23, 2014 Your grandmother and your teenage nephew have one important thing in common when it comes to social media: They both want share content that portrays them as a good friend. Identity—those parts of ourselves that determine how we act in the workplace, with our friends, with our families, and online—plays … Continue reading How to Target Different Generations by Identity on Social Media
By Rachel Foster, Published October 8, 2014 According to new research by the Content Marketing Institute and MarketingProfs, B2B marketers create content for an average of four audiences. The 2015 B2B Content Marketing: Benchmarks, Budgets and Trends – North America report also states that B2B marketers use an average of 13 different content marketing … Continue reading 5 Keys to Creating B2B Content That Engages Different Verticals
