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Tag Archives: Difficult

Critical tips for navigating difficult client relationships

Dealing with a challenging PPC client? Columnist Jeff Baum explores some tips for reducing client frustration and fostering trust so that you can focus on what really matters: driving results. Jeff Baum on September 5, 2017   At some point in your PPC career, it’s nearly guaranteed you’ll have to manage a difficult client. Whether … Continue reading Critical tips for navigating difficult client relationships

‘Low-And-Slow’ Bots Most Difficult To Detect On Web Sites

‘Low-And-Slow’ Bots Most Difficult To Detect On Web Sites by Laurie Sullivan @lauriesullivan, June 23, 2017 Distil Networks, which focuses on detecting malicious bots, has released findings from a study of how top Web sites perform against Internet-based bots. The ninth annual study, audited by the Online Trust Alliance (OTA), evaluated the top 1,000 Web … Continue reading ‘Low-And-Slow’ Bots Most Difficult To Detect On Web Sites

Study finds e-retailers are making it more difficult to unsubscribe from emails

According to the Online Trust Alliance, fewer online retailers are using “clear and conspicuous” unsubscribe links in marketing emails. Amy Gesenhues on November 2, 2016  According to a study released today by the Online Trust Alliance (OTA), fewer online retailers are including “clear and conspicuous” unsubscribe links in their email marketing compared to last year. … Continue reading Study finds e-retailers are making it more difficult to unsubscribe from emails

Why Is Proving Search ROI So Difficult?

by Aaron Baar, Staff Writer, August 16, 2016 Given its wide-ranging purpose (from initial research to late-stage price comparison) and cross-platform presence leading to attribution challenges, it should be no surprise that many marketers — particularly small business — are having difficulty understanding just how, or even if, their search marketing efforts are working. Two … Continue reading Why Is Proving Search ROI So Difficult?

Search Still Too Difficult For Some To Prove ROI

by Laurie Sullivan @lauriesullivan, June 23, 2016, 12:44 PM Paid and organic search campaigns take a back seat to other marketing channels like content creation at large enterprises because many still find it too difficult to prove the return on investment — especially for search engine optimization (SEO), according to a new survey released Thursday. … Continue reading Search Still Too Difficult For Some To Prove ROI