As platforms converge on AI and social features, the next wave of innovation will come from unexpected places. BY Brad Weber When most people hear “TikTok features,” there’s usually some eye-rolling involved. But after 17 years of helping companies navigate digital transformation, I’ve noticed something more profound happening. When working with leaders in financial services, real … Continue reading How 2025’s digital products will evolve
Tag Archives: Digital
5 Reasons Spotify Ads Deserve a Spot in Your Digital Marketing Strategy
Amelie Boucher | December 3rd, 2024 Did you know that over 626 million people use Spotify every month, making it one of the most popular streaming platforms in the world? Also, it isn’t just a platform for music and podcasts; it’s a goldmine for digital marketers. Beyond building awareness, it excels at driving engagement and … Continue reading 5 Reasons Spotify Ads Deserve a Spot in Your Digital Marketing Strategy
Why you need a digital estate plan and how to create one
November 16, 2024 Why you need a digital estate plan and how to create one So much of our lives is spent online, we need a digital estate plan to cover our virtual assets, from bank accounts to crypto currency. BY Emily Guy Birken Chances are good you’ve never considered the need for a digital estate … Continue reading Why you need a digital estate plan and how to create one
The growing movement to help workers achieve digital balance
September 06, 2024 The growing movement to help workers achieve digital balance More companies are encouraging their employees to achieve better digital balance, empowering them to disconnect after work hours. BY Henry Chandonnet If Carly Taylor was going back to in-person work, she had some ground rules. There would be no more after-work responses to her … Continue reading The growing movement to help workers achieve digital balance
US vs. Google, round 2: Government targets digital ad business
The DOJ says Google used anticompetitive tactics to get its huge market share. People using the market aren’t so sure. Constantine von Hoffman on September 6, 2024 On Monday, Google and the Justice Department will begin their second antitrust trial of the year. The tech giant lost the last case, which was about monopolistic … Continue reading US vs. Google, round 2: Government targets digital ad business
Why the FTC’s stand on hashing is a wake-up call for digital advertisers
The FTC declares hashing isn’t a foolproof privacy measure. Here’s what this stance means for the industry’s future. Angelina Eng on August 23, 2024 On July 24, 2024, the U.S. Federal Trade Commission (FTC) released a statement that hit home for many in the digital advertising and marketing industry. The FTC categorically stated that … Continue reading Why the FTC’s stand on hashing is a wake-up call for digital advertisers
Urban digital transformation: Insights for marketers from global smart cities
Cities worldwide are rebranding through digital transformation, offering marketers insights into modernization and innovative storytelling. Shama Hyder on August 9, 2024 As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in … Continue reading Urban digital transformation: Insights for marketers from global smart cities
Amazon digital ad revenue up 20% in 2nd quarter
The company booked $12.77 billion in ad revenues for the quarter, thanks in part to adding advertising to Prime Video offerings. Constantine von Hoffman on August 2, 2024 Adding ads to Prime Video helped Amazon bring in $ 12.77 billion in digital advertising revenue for the second quarter of 2024 — up 20% year-over-year. … Continue reading Amazon digital ad revenue up 20% in 2nd quarter
Digital asset management and content management systems: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Evaluating and connecting CMS and DAM systems. MarTechBot on July 29, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Digital asset management and content management systems: Best of the MarTechBot
Channel99 introduces digital channel scoring for B2B
B2B marketers would love to know where their ad dollars are performing efficiently. Channel99 is trying to take the guesswork out of it. Kim Davis on July 24, 2024 Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and opportunities for optimization. This is … Continue reading Channel99 introduces digital channel scoring for B2B