September 06, 2024 The growing movement to help workers achieve digital balance More companies are encouraging their employees to achieve better digital balance, empowering them to disconnect after work hours. BY Henry Chandonnet If Carly Taylor was going back to in-person work, she had some ground rules. There would be no more after-work responses to her … Continue reading The growing movement to help workers achieve digital balance
The DOJ says Google used anticompetitive tactics to get its huge market share. People using the market aren’t so sure. Constantine von Hoffman on September 6, 2024 On Monday, Google and the Justice Department will begin their second antitrust trial of the year. The tech giant lost the last case, which was about monopolistic … Continue reading US vs. Google, round 2: Government targets digital ad business
The FTC declares hashing isn’t a foolproof privacy measure. Here’s what this stance means for the industry’s future. Angelina Eng on August 23, 2024 On July 24, 2024, the U.S. Federal Trade Commission (FTC) released a statement that hit home for many in the digital advertising and marketing industry. The FTC categorically stated that … Continue reading Why the FTC’s stand on hashing is a wake-up call for digital advertisers
Cities worldwide are rebranding through digital transformation, offering marketers insights into modernization and innovative storytelling. Shama Hyder on August 9, 2024 As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in … Continue reading Urban digital transformation: Insights for marketers from global smart cities
The company booked $12.77 billion in ad revenues for the quarter, thanks in part to adding advertising to Prime Video offerings. Constantine von Hoffman on August 2, 2024 Adding ads to Prime Video helped Amazon bring in $ 12.77 billion in digital advertising revenue for the second quarter of 2024 — up 20% year-over-year. … Continue reading Amazon digital ad revenue up 20% in 2nd quarter
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Evaluating and connecting CMS and DAM systems. MarTechBot on July 29, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Digital asset management and content management systems: Best of the MarTechBot
B2B marketers would love to know where their ad dollars are performing efficiently. Channel99 is trying to take the guesswork out of it. Kim Davis on July 24, 2024 Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and opportunities for optimization. This is … Continue reading Channel99 introduces digital channel scoring for B2B
Harness the power of DOOH advertising for your summer campaigns with its increased visibility, flexible targeting and programmatic benefits. Geoff Crain on July 17, 2024 Summer is a time to get out of the house and maybe on the road. It’s filled with activities like long-distance vacations, trips to the beach and farmers’ markets. … Continue reading Why digital out-of-home advertising is summer 2024’s marketing powerhouse
July 17, 2024 ByteDance has to keep the EU’s gatekeeper label under the Digital Markets Act TikTok owner ByteDance on Wednesday lost its court challenge against its designation as a gatekeeper under landmark European Union rules, in a boost for antitrust regulators seeking to curb the power of Big Tech. Under the EU Digital Markets … Continue reading ByteDance has to keep the EU’s gatekeeper label under the Digital Markets Act
IAB report finds more money moving to digital video advertising even as measurement problems persist. Constantine von Hoffman on July 16, 2024 Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than … Continue reading Digital video ad spend sees 16% increase this year
