Digital Media Entrepreneur Creates Search, Measurement Podcast Company by Laurie Sullivan @lauriesullivan, April 24, 2023 A search, discovery and measurement tool for podcasts recently launched from Tree Goat Media using artificial intelligence (AI) and machine learning to identify moments in content. Marbyl, the platform, serves up a few seconds of audio based on the search … Continue reading Digital Media Entrepreneur Creates Search, Measurement Podcast Company
As we come up to Earth Day, know that the media properties with the biggest carbon footprint are typically fraud, click-bait or offer low-value inventory. Constantine von Hoffman on April 21, 2023 “Bad” digital ad spending is very bad for the environment. That’s the finding of Scope3’s State of Sustainability Report which found that media … Continue reading ‘Bad’ digital ad spending can harm the environment
IAB: 2022’s 10.8% increase in digital advertising revenues was a drop from the previous year’s unprecedented 35% growth. Constantine von Hoffman on April 14, 2023 Digital advertising revenue growth slowed to 10.8% last year with a total of $ 209.7 billion spent, according to the annual report from the Internet Advertising Bureau (IAB), conducted by … Continue reading 2022’s strong digital ad revenue growth unlikely to continue
Digital Terrain: The Top Towns For Building A Marketing Business by Ray Schultz , April 7, 2023 Here’s some advice if you want to build an email business (and/or your career): Forget New York, Chicago and Seattle — the best towns for growing a digital marketing enterprise are these, according to an analysis by Clarify … Continue reading Digital Terrain: The Top Towns For Building A Marketing Business
Investing in the right marketing talent, tools and processes helps organizations keep up with the competition. Michael Brito on March 27, 2023 Hiring talent with analytics experience is emerging as a critical priority this year. By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make … Continue reading What are the top skills you need for digital marketing?
Download the 2023 Consumer Trends Index to gain a deeper understanding of your customers and better meet their needs. Digital Marketing Depot on March 16, 2023 at 10:24 am | Reading time: 1 minute Stay ahead of the curve with the 2023 Consumer Trends Index report. This report from Marigold provides valuable insights into the … Continue reading Uncover the latest global consumer attitudes and trends by Digital Marketing Depot
Learn how to better understand analytics data by looking at nuances in data measurement and exploring how analytics tools work. Alan K’necht on March 17, 2023 There is a misconception that digital analytics reports are inaccurate. In reality, they are highly accurate in their own way, just not precise. The issue lies in users who … Continue reading Accuracy in digital analytics: What marketers need to know
AI Powers the Next Generation of Personalized Digital Marketing Michael Scharff / 13 Mar 2023 Companies worldwide already use AI-powered predictive analytics to anticipate behaviors and onboard and retain customers. By all accounts, investment in AI is paying off. Research by NewVantage Partners shows that 91% of surveyed companies in 2022 were increasing investments in artificial … Continue reading AI Powers the Next Generation of Personalized Digital Marketing
By Wolf Ruzicka March 08, 2023 Today’s business leaders are understandably exhausted and stressed. Two years after the pandemic forced them to upend their business models and infrastructure, many are still grappling with how to compete effectively in the digital economy. With an economic downturn looming, business leaders and their teams are again … Continue reading Digital transformation not delivering enough value? Look at your APIs
Uberall Announces New ChatGPT-Integrated Digital Revenue Assistant by Colin Kirkland , March 7, 2023 ChatGPT continues to make its way into search –– this time, to address customer questions across top listings sites such as Google, Yelp and Facebook. Digital marketing platform Uberall has announced the integration of OpenAI’s generative chatbot ChatGPT across its local … Continue reading Uberall Announces New ChatGPT-Integrated Digital Revenue Assistant
