Adapt your marketing strategy to new privacy regulations and AI advancements to to stay ahead of the curve. Christie Ray Harrison on July 12, 2024 The only constant in marketing is change. With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the … Continue reading 3 strategies to navigate change as digital privacy evolves
Tag Archives: Digital
EU says Meta ad model violates Digital Markets Act
Regulators want equivalent services for people who don’t want to pay for an ad-free experience or consent to the company collecting personal data. Constantine von Hoffman on July 1, 2024 European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its “pay or consent” ad model and may face massive … Continue reading EU says Meta ad model violates Digital Markets Act
Authenticity Proven To Reduce Digital Ads’ Carbon Footprint
Authenticity Proven To Reduce Digital Ads’ Carbon Footprint by Laurie Sullivan , Staff Writer @lauriesullivan, June 27, 2024 Google has been pushing authenticity in ads and content for years. Now global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. DoubleVerify, … Continue reading Authenticity Proven To Reduce Digital Ads’ Carbon Footprint
Connecting digital experience to strategy: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs and approaches to digital experience. MarTechBot on June 24, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Connecting digital experience to strategy: Best of the MarTechBot
Walmart is one of the biggest chains yet to use digital price tags. Here’s how that could affect shoppers
June 21, 2024 Walmart is one of the biggest chains yet to use digital price tags. Here’s how that could affect shoppers The most obvious possibility: dynamic pricing. BY Sam Becker Earlier this month, Walmart announced that it had been testing “digital shelf labels” in a Texas store, allowing it to make price changes to the … Continue reading Walmart is one of the biggest chains yet to use digital price tags. Here’s how that could affect shoppers
Why mymind is one of the best tools out there for digital scrapbooking
June 21, 2024 Why mymind is one of the best tools out there for digital scrapbooking mymind uses AI to classify everything you save, making it easy to find anything, even after you accumulate a library. BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites … Continue reading Why mymind is one of the best tools out there for digital scrapbooking
Is the digital marketing grass really greener in walled gardens?
From data richness to transparency concerns, dive into the world of walled gardens and their role in modern digital advertising. Geoff Crain on June 13, 2024 As spring blossoms into summer, it feels like an apt time to address “walled gardens” in digital advertising. The term refers to closed marketing ecosystems in which the … Continue reading Is the digital marketing grass really greener in walled gardens?
Pega’s Blueprint for digital transformation
Pega product announcements at PegaWorld included enhancements to Blueprint, its genAI-powered application designer. Kim Davis on June 10, 2024 “I think it is going to revolutionize what our customers are able to do,” said Pega founder and CEO Alan Trefler. Addressing the keynote audience at PegaWorld 2024, Trefler was describing Pega GenAI Blueprint, a … Continue reading Pega’s Blueprint for digital transformation
How to safeguard your brand during a digital transformation
Digital transformation shouldn’t sacrifice consumer trust. Grow your brand through AI and other tools while safeguarding your reputation. RJ Licata on June 5, 2024 With consumers performing an increasing number of transactions online, the importance of digital transformation in 2024 is immense. New digital tools, workflows and AI technologies can increase organizational value and … Continue reading How to safeguard your brand during a digital transformation
AI in Digital Marketing: Trends and Best Practices for 2024
AI in Digital Marketing: Trends and Best Practices for 2024 Brad Anderson Former editor AI is far past the point of being a new or emerging technology, especially in the world of digital marketing. A global survey in 2022 found that roughly 90% of marketers across 35 different countries use AI in some way … Continue reading AI in Digital Marketing: Trends and Best Practices for 2024
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