Here’s the data and developments fueling advertisers’ growing interest in CTV and digital video. Chris Wood on May 16, 2024 Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. households. Streaming services and other publishers are … Continue reading 3 reasons why digital video and CTV are booming in 2024
While any retailers are experimenting with the latest generative AI tools for enhancing digital customer experience, even more have not begun planning for the technology’s rollout. Digital Marketing Depot on May 15, 2024 Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do … Continue reading The state of digital customer experience by Digital Marketing Depot
May 15, 2024 Digital bank Chime to roll out earned wage access product Chime says MyPay has no mandatory fees or interest and does not require a credit check. BY Reuters U.S. digital bank Chime is launching a product that will allow customers to access up to $500 of their wages before payday, the latest move … Continue reading Digital bank Chime to roll out earned wage access product
Here’s how aligning sustainability goals with smart digital marketing tactics can simultaneously improve your ROI and reduce emissions. Jimmy Muldoon on May 10, 2024 As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The carbon cost of … Continue reading 3 ways to boost digital marketing ROI while reducing carbon footprint
The latest Shopping Index from Salesforce shows very small growth YoY. Are shoppers holding back? Kim Davis on May 2, 2024 Growth in digital commerce was vanishingly small in the first quarter of 2024 according to the latest Shopping Index report from Salesforce. Recall that online shopping broke records in Q4, 2023. Digital traffic … Continue reading Digital commerce gets off to a slow start in Q1
This week, top publishers and adtech companies provided a glimpse of the future of advertising and viewing experiences for connected consumers. Chris Wood on May 2, 2024 With digital video poised to overtake linear ad spend for the first time, there was a celebratory feel to this year’s IAB NewFronts week of events. “I … Continue reading IAB NewFronts rings in the age of digital video dominance
April 29, 2024 Ghosted, orbited, breadcrumbed: Digital dating is hard. Here’s how to cope A pair of studies in 2004 and 2005 showed people prefer receiving negative attention over being ignored entirely. BY The Conversation Buzzwords describing the digital dating scene are all over social media. Have you been ghosted? Is someone orbiting you? Are you being … Continue reading Ghosted, orbited, breadcrumbed: Digital dating is hard. Here’s how to cope
April 19, 2024 Confidential Brazilian court orders against ‘digital militias’ on X released by U.S. congressional committee The court orders have called for a suspension of approximately 150 X accounts. BY Associated Press A U.S. congressional committee released confidential Brazilian court orders to suspend accounts on the social media platform X, offering a glimpse into decisions … Continue reading Confidential Brazilian court orders against ‘digital militias’ on X released by U.S. congressional committee
IAB Tech Lab CEO Anthony Katsur calls for ‘Great Reset’ for ad industry facing epic changes to addressability and managing consumers’ privacy. Chris Wood on April 2, 2024 Two years ago, IAB CEO David Cohen called the situation adtech faced a “slow-motion train wreck.” Last week, IAB Tech Lab CEO Anthony Katsur called for a … Continue reading Digital advertising braces for signal loss and Privacy Sandbox
Brands are adapting digital marketing for the privacy-first era through storytelling, consent-based personalization and more. Geoff Crain on April 1, 2024 Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have been leading the way on the web, adapting … Continue reading Privacy plus personalization: The new frontier of digital advertising
