Tag Archives: Digital

2024 Predictions: Advertising and digital media

How marketers will adapt with new metrics and harness AI to manage efficient ad budgets. Oh, and there’s an election this year. Chris Wood on December 28, 2023 In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space. They want to keep budgets down, even … Continue reading 2024 Predictions: Advertising and digital media →

4 keys to digital events planning

Digital Event Platforms

Set up your digital event for success with the right strategy, experience, support and a safe space for all your attendees. Chris Wood on December 21, 2023 Successful digital events require careful planning. That means getting a strategy, agenda and team in place to deliver a compelling experience to attendees. “You always want happy and … Continue reading 4 keys to digital events planning →

The 5 best practices of digital asset management

Digital Assets Management

A DAM is a continuously evolving system. It requires regular audits and trainings. Here are the five things you must know to do those right. Rachel Edwards on December 20, 2023 In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a … Continue reading The 5 best practices of digital asset management →

How to structure digital asset management governance

Digital Assets Management

A look at best practices for DAM governance, which call for three main tiers of stakeholders to manage and mitigate risk during implementation. Chris Wood on December 14, 2023 Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system, as well as for future use … Continue reading How to structure digital asset management governance →

Making data the foundation of your digital asset management system

Digital Assets Management

A DAM with a flexible data model will help users across departments and allow it to work more easily with other tools in the tech stack. Chris Wood on November 21, 2023 Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. Making data the foundation of the … Continue reading Making data the foundation of your digital asset management system →

The Extent to Which AI Can Help Your Digital Marketing Campaign

Digital Marketing Tools

The Extent to Which AI Can Help Your Digital Marketing Campaign Elijahj Williams / Last Updated: Nov 20, 2023 Artificial Intelligence is gradually becoming an integral part of everything. The demand for advanced technologies and automation is driving the AI revolution. It is no longer science fiction or something we associate only with robots … Continue reading The Extent to Which AI Can Help Your Digital Marketing Campaign →

Digital events platforms: Best of the Chatbot

Digital Transformation

See how the MarTechBot responds to a prompt and how the prompt could be improved. Today: discovering the value of digital events platforms. MarTechBot on November 20, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of … Continue reading Digital events platforms: Best of the Chatbot →

Omnicom acquires Flywheel Digital for e-commerce growth

Mergers and Acquisitions

Omnicom acquires Flywheel Digital for e-commerce growth Deanna Ritchie / Oct 30, 2023 Omnicom, a top-tier advertising conglomerate, has publicized its intention to buy prominent e-commerce company Flywheel Digital for an estimated net cash purchase price of around $ 835 million. This transaction represents the biggest buyout in Omnicom’s history. The acquisition of Flywheel Digital … Continue reading Omnicom acquires Flywheel Digital for e-commerce growth →

Snap revenue up 5% on stronger digital ad market

Snapchat Business

The company continues to invest in AI and ad platform improvements to generate higher returns for advertisers. Constantine von Hoffman on October 25, 2023 Snap, the parent company of Snapchat, (November 11, 2023) reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising … Continue reading Snap revenue up 5% on stronger digital ad market →

MarTech’s digital transformation experts to follow

Digital Transformation

Customer needs are changing and businesses are evolving to meet them. Here are the digital transformation experts to follow. Chris Wood on October 23, 2023 Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing … Continue reading MarTech’s digital transformation experts to follow →