NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics by Laurie Sullivan @lauriesullivan, July 17, 2023 YouTube Shorts and Instagram Reels in paid campaigns, artificial intelligence (AI) for copy or creative optimization, and Google optimized targeting or audience expansion were rated the top three trends predicted to dominate paid media in the next … Continue reading NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics
Integrations with SSPs Vistar Media and Place Exchange will give Basis users enhanced access to OOH digital media. Kim Davis on July 11, 2023 Basis Technologies, the automated digital advertising platform and provider of workflow automation and business intelligence software, has announced integrations with Vistar Media and Place Exchange to enhance its DOOH advertising capabilities. … Continue reading Basis announces integrations to boost digital out-of-home capabilities
European Union passes landmark laws to rein in big tech Daniel Cooper @danielwcooper Today, after months of negotiations and procedural hurdles, the European Union has passed a pair of landmark bills designed to rein in Big Tech’s power. The Digital Markets Act and Digital Services Act are intended to promote fairer competition, … Continue reading Tech giant ‘gatekeepers’ must comply with all of the EU’s new digital market rules
Klarna And Stellar To Develop eCommerce Tool That Bridges Physical, Digital Shopping by Colin Kirkland , July 3, 2023 Klarna, the AI-powered payments platform, and retail experience agency Stellar Global have entered an exclusive partnership to develop and launch a virtual shopping tool they hope will help brands increase ecommerce conversions while providing a new … Continue reading Klarna And Stellar To Develop eCommerce Tool That Bridges Physical, Digital Shopping
Here are three ways to approach digital experience and drive more revenue from it. Chris Wood on June 29, 2023 Purchases are won and lost each time a customer connects with your business digitally. Every organization needs to evaluate their digital experience and then act on those learnings. Here are some actions that organizations can … Continue reading How to improve digital experience to grow revenue
Selling On Amazon? NP Digital Shares Tactics To Succeed by Laurie Sullivan , Staff Writer @lauriesullivan, June 28, 2023 While economic uncertainty could keep marketers guessing as to the quantity and average order value consumers will purchase during Prime Day, David Hutchinson, vice president of marketplaces at NP Digital, details several strategies that marketers can just about … Continue reading Selling On Amazon? NP Digital Shares Tactics To Succeed
Here’s how to approach the task of improving your brand’s digital experience and driving more revenue. Chris Wood on June 26, 2023 Improving your brand’s digital experience can be a significant driver in adding and retaining customers and increasing revenue. To do that, it’s important to evaluate how customers interact with your brand and where … Continue reading 5 steps to evaluating your digital experience
By Kelvin Chan—Associated Press June 23, 2023 Twitter needs to do more work to fall in line with the European Union’s tough new digital rulebook, a top EU official said after overseeing a “stress test” of the company’s systems in Silicon Valley. European Commissioner Thierry Breton said late Thursday that he noted the “strong commitment of … Continue reading Elon Musk’s Twitter has work to do if it wants to comply with the EU’s tough new digital rules
Your subject line is the key to grabbing attention, driving action, and safeguarding your brand reputation. Don’t let it be an afterthought. Digital Marketing Depot on June 15, 2023 Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a … Continue reading Email subject line tips and best practices (with examples!) by Digital Marketing Depot
Beeyond Media’s new tool lets brands reach targeted audiences using out-of-home technology while maintaining privacy. Chris Wood on June 15, 2023 The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It lets … Continue reading Programmatic’s ad targeting and optimization come to digital out-of-home
