Tag Archives: Digital

Global digital ad spend set to grow 8.4% this year

Digital is a “victim” of its own success: It now accounts for 68% of all ad spending and is on course to hit 75% by 2028. Constantine von Hoffman on June 12, 2023 Global digital ad spending will “only” increase at 8.4% in 2023, according to a GroupM report out today. This is its smallest … Continue reading Global digital ad spend set to grow 8.4% this year →

B2B digital marketing budgets should grow in 2023

B2B Digital Marketing

Around a quarter of B2B marekting executives expect significant increases in their digital marketing budgets this year. Kim Davis on May 31, 2023 In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of … Continue reading B2B digital marketing budgets should grow in 2023 →

TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal

Certification

TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal by Karlene Lukovitz @KLmarketdaily, May 24, 2023 NBCUniversal, including Peacock, is the latest company to qualify for The Trustworthy Accountability Group (TAG) Brand Safety Certified Seal on a global basis. TAG, created by the American Association of Advertising Agencies, Association of National … Continue reading TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal →

8 SEO Tips for Digital Marketers

SEO Tools

8 SEO Tips for Digital Marketers Deanna Ritchie / 19 May 2023 Everyone wants better search engine rankings, but it takes hard work and determination to get there. There are certain techniques and SEO tips you’ll need to employ to get results, and it won’t happen overnight. For example, you’ll need strong on-page SEO … Continue reading 8 SEO Tips for Digital Marketers →

Digital ad spend growth drops to 7.8% this year

Digital Advertisement

The upside: CTV approaches 10% of digital budgets with 21% growth increase. Retail media networks (RMNs) are also on the rise. Chris Wood on May 18, 2023 U.S. digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from … Continue reading Digital ad spend growth drops to 7.8% this year →

Use this model to improve your digital asset management system

Digital Assets Management

Capability models provide a way to document common experiences and pain points and create a framework for determining what actions to take. Constantine von Hoffman on May 10, 2023 A digital asset management (DAM) system can boost efficiency, break down silos and improve messaging. However, it is not a one-and-done proposition. You must regularly assess … Continue reading Use this model to improve your digital asset management system →

Beyond boundaries: The future of digital content

Digital Content Strategy

UC Berkeley partnered with Storyblok to explore adventurous innovations that might shape the future of the Internet. Kim Davis on May 3, 2023 A two-day design sprint hosted by the Jacobs Institute for Design Innovation at UC Berkeley, in partnership with headless CMS Storyblok, produced some audacious and potentially game-changing concepts about how “the future … Continue reading Beyond boundaries: The future of digital content →

Digital PR is Still a Relevant Marketing Tactic in 2023

Public Relations

Digital PR is Still a Relevant Marketing Tactic in 2023 Adam Torkildson / 02 May 2023 We obviously live in a fast-paced business environment, and your marketing techniques should reflect this. A particular marketing or PR campaign may have been successful for you a year or two ago, but that doesn’t mean it will … Continue reading Digital PR is Still a Relevant Marketing Tactic in 2023 →

Automation and AI: The power to build true digital experiences

Automation

Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Shama Hyder on April 27, 2023 It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Marketing automation is more than … Continue reading Automation and AI: The power to build true digital experiences →

This startup is turning the RTO debate on its head by creating a digital twin of the office

Business Planning

By Laya Neelakandan April 24, 2023 Imagine a world in which every detail in your office, down to the assortment of items on your desk, is available from the comfort of your home. Now, that possibility is not just imaginable, but entirely possible through Katmai, a virtual communications platform launching today that creates … Continue reading This startup is turning the RTO debate on its head by creating a digital twin of the office →