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By Tiffani Bova February 13, 2022 While the past couple of years have been challenging, they have enabled unexpected growth opportunities for businesses that were unfathomable during pre-pandemic times. Companies have needed to digitally transform with accelerated timelines—and the businesses that have been able to do this successfully have found work-arounds for tasks … Continue reading Your teams are not as ready for a digital-first world as you think
Michael Hinshaw — December 16, 2016 Follow @MichaelHinshaw— December 16, 2016 With Thanksgiving turkey a distant memory – replaced by omnipresent holiday Muzak, elves and the tinsel-laden decorations in nearly every retail storefront – the holiday season is officially in full swing. Competition has always been fierce for the holiday consumer dollar, but the success … Continue reading Where a Digital-First Customer Experience Fails: When it’s Not Designed…
by Oren Boiman, Columnist, November 22, 2016 Traditional legacy marketing tactics and strategies are meaningless to SMB millennial marketers. Millennials are disrupting traditional marketing approaches without even realizing it. By embracing the channels and tactics they know best in their personal lives, millennials naturally create digital-first marketing strategies in their work life. Traditional channels like … Continue reading Millennials’ Digital-First Take On Marketing Via Social Influence, Customer Empathy And Video
