Southwest Airlines’ massive system failure demonstrate the harms of neglecting your tech stack. Here’s why marketers need to take action. Shama Hyder on February 28, 2023 Marketers play a glass-half-full role in business. We’re expected to see a product or service as it is and create a compelling, transformative message no matter the type of … Continue reading Why CMOs must be the company’s biggest advocates for digitalization
Tag Archives: Digitalization
Overcoming Obstacles to Effective Procurement Digitalization
Suresh Sambandam — June 26, 2019 — June 26, 2019 The word is out—manual procurement strategies are costly and dated. Document-laden processes managed through paper or lengthy email threads negatively affect time to market and the ability to compete in an agile tech world. Digital awareness is on the rise in procurement departments. Eighty-three percent … Continue reading Overcoming Obstacles to Effective Procurement Digitalization
Digitalization is All About Creating Platforms
George AchilliasOctober 5, 2015 The digital and physical worlds – and their supporting industries – differ widely. When it comes to production and transport, for instance, costs and speeds vary greatly. Digital is immediately more scalable and offers greater potential to abstract and simulate. The technology of digital also allows for more personal experiences for … Continue reading Digitalization is All About Creating Platforms
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