Get more granular site analytics by creating custom dimensions in Google Analytics 4. Here’s how to set them up through Google Tag Manager. Gemma Fontané on May 30, 2024 Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. Doing so allows you to configure the tool to analyze … Continue reading How to create and configure custom dimensions in GA4
It’s early days for volumetric storytelling, but it’s at the heart of AR and VR. William Terdoslavich on July 5, 2022 Can you interact with a salesperson or a product as if you were in the same room, even though you are on your computer, someplace else? Volumetric storytelling is what we are talking about. … Continue reading AR/VR: Marketing in three dimensions
Micah Lally — January 2, 2020 You’ve probably noticed amongst your team members that everyone performs at different levels and in different capacities. That’s to be expected if you’re hiring diverse talent in order to empower your business’ wheelhouse. But have you ever been able to pick out one or two individuals who just seem … Continue reading The 5 Dimensions of Learning Agility (+ Why It Matters in Leadership)
Ray Manley — October 11, 2018 Follow @rbmanley — October 11, 2018 00 Days 23 Hours 53 Minutes 07 Seconds We’ve all heard the infomercials and radio spots where we’re told that “supplies are limited” and I think we’ve all seen online countdown timers like the one above. (By the way, the countdown timer is … Continue reading Use Both ‘Dimensions’ When Creating ‘Urgency’
We all know social media can improve the perception of your brand, but how? Contributor Mark Traphagen outlines things to keep in mind when forging your strategy. Mark Traphagen on May 16, 2018 When a brand post comes up in one of your social feeds, what’s the first thing you notice? It’s probably the … Continue reading 6 dimensions of online reputation that should guide your social media marketing
Nicole Blanckenberg — April 7, 2017 Follow @https://twitter.com/StoreYaCom— April 7, 2017 Your online store likely depends on some form of social media to attract brand recognition and drive engagement with your customers online. When using Facebook, it’s important to carefully and precisely follow the platform’s rules regarding image dimensions. Here, we take a look at … Continue reading 3 Reasons Why You Must Use Optimal Facebook Image Dimensions & Cheat Sheet [Infographic]
By Lyena Solomon August 22nd, 2016 Let’s get straight to the point and make it simple. Metric is a number. It is a Count (a total or a sum), an average, or a Ratio (one number divided by another number). Metrics are measurable. Dimension is an attribute of a visitor to your website – where … Continue reading Dimensions & Metrics: Which Is What In Analytics
by Venkatesh C.R. January 22, 2016 Follow @dotcominfowayJanuary 22, 2016 With the apparent rise in usage of social media, it’s become all the more necessary for internet marketers and online businesses to take advantage of the power of social media marketing. The most important aspect of social media marketing, though, is undoubtedly advertising. This could … Continue reading Ad Dimensions Cheat Sheet [Infographic]
Ritika PuriJune 13, 2015 Building a product is hard. But crafting your product’s value proposition is even harder. In just a few short minutes (and words), you need to capture your audience’s attention and share your entire brand story. As Kapost’s Blueprint of Product Launch Marketing points out, content can help by providing the right … Continue reading The Dimensions of an Awesome Product Launch
Marketers these days are overwhelmed with possible sources and points of data. Columnist Jordan Elkind helps you focus on what matters most. Jordan Elkind on April 6, 2015 How would you describe your store’s ideal customer? Would you be able to map out where they came from, how they ended up on your site, and … Continue reading The 7 Most Meaningful Dimensions For Customer Segmentation
