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The way direct mail combines digital with, well, mail can look like the way CTV combines digital with, yes, TV. And the ROI is still good, marketers say. Kim Davis on October 31, 2024 People may not need to actually lick stamps any more but they are still sending and receiving mail. Often they … Continue reading New horizons for data-driven direct mail marketing
Why mass mail to a large random audience when you could mail to a relevant audience based on automated analysis of CRM data? Kim Davis on May 30, 2024 Postie, the direct mail platform, has unveiled a new CRM Optimization engine that uses machine learning to automate the analysis of brands’ CRM data to … Continue reading Postie launches CRM Optimization for direct mail
Remote work presented challenges for direct mail. Can AI make a difference? Mike Pastore on February 1, 2024 Corporate gifting platform Sendoso announced it acquired Alyce, combining two of the biggest players in the corporate gifting platform space. There will be no immediate changes to either platform, Kris Rudeegraap, CEO of Sendoso, said in the … Continue reading Sendoso acquires Alyce, as gifting, direct mail platforms consolidate
By Michel Koopman January 05, 2024 The sophisticated and often nuanced manner in which leaders communicate is pivotal in forging or fracturing relationships with employees, colleagues, and stakeholders. As a Dutch-American CEO and founder, I’ve painstakingly navigated the intricacies of direct and transparent communication, learning to intricately balance forthrightness with empathy. The Dutch are … Continue reading I’m not rude, just direct. Here’s how I learned to communicate with care
Evolution of Direct Selling from E-commerce to Social Commerce Sajin Rajan / Sep 20, 2023 Well, it’s been a long time since we’ve been exposed to the influence of technology on our daily routines. Does the idea of conquering the unimaginable with this potent and resounding force of transformation strike you as an intriguing possibility? … Continue reading Evolution of Direct Selling from E-commerce to Social Commerce
Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases by Laurie Sullivan @lauriesullivan, August 10, 2023 There is a direct correlation between the likeability of advertising and its ability to drive positive performance, according to data released Thursday. Some 56% of U.S. viewers use some form of ad-blocker, and 86% of viewers avoid ads altogether. The … Continue reading Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
Ecommerce on streaming TV is becoming more mainstream as buying becomes easier with ad forms like Roku Action Ads. Chris Wood on July 14, 2023 Streaming platform Roku has partnered with Shopify, giving shoppers the ability to make purchases from Shopify merchants through their TVs. As a result of the new partnership, Roku watchers are … Continue reading Roku partners with Shopify to allow purchases direct from TV
By Sam Becker May 17, 2023 Tax season can be a gut check for millions of Americans. Hot off announcing a new pilot program, the Internal Revenue Service (IRS) may also be in for a reality check. This week, the IRS announced that it’s created a new “Direct File” tax-filing option, and will launch … Continue reading IRS free direct file is a nice idea, but lousy customer service could undermine the whole thing
Amazon, Paramount Advertising Expand Partnership by Laurie Sullivan @lauriesullivan, January 31, 2023 Amazon Publisher Direct (APD), announced at Unboxed 2022, has expanded an agreement with Paramount Global. The news announced Tuesday focuses on advertisers using Amazon DSP to programmatically reach exclusive Amazon audiences across EyeQ, Paramount Global’s premium video advertising platform. It also includes the company’s ad-supported … Continue reading Amazon Publisher Direct And Paramount Advertising Expand Partnership
It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email by Ray Schultz , Columnist, January 27, 2023 An imposing 74% of marketers agree that direct mail delivers the best RIO, response rate and conversion rates of all channels, according to 2023 The State of Direct Mail, a study by … Continue reading It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email
