The theme of this year’s Gartner Marketing Symposium is that it’s no longer enough to seek to adapt to disruption. Marketing must direct it. Kim Davis on June 3, 2024   “We have reached the retrofitting limit.” That was the message of Kristina LaRocca-Cerrone, Gartner senior director, in the first keynote at this year’s Marketing … Continue reading Marketing’s future is directing disruption →