Stacey Rudolph — May 13, 2020 There has been an explosion of direct-to-consumer brands (D2C) over the past few years and there seems to be no slowing down. There has led to a shift on how consumers relate to brands. In other words, middlemen and traditional retailers are increasingly facing challenging times ahead. According to … Continue reading Are Direct-to-Consumer Brands Becoming Popular? [Infographic]
Legacy brands can learn from the direct-to-consumer model with a value shift to serve customers and their needs that will ensure long-term success. Peter Minnium on June 10, 2019 If I had to summarize the direct brand experience in a single sentence, I’d have to borrow AYR’s tagline: “Simplify everything.” Gone are the days of … Continue reading 5 factors of direct-to-consumer brand success
Direct-to-consumer advertisers on Facebook report a rise in CPMs and a drop in overall ad impressions, forcing them to reconsider ad spend. Amy Gesenhues on June 11, 2018 Direct-to-consumer (DTC) brands are pulling back on their Facebook ad spend, according to a report from Digiday, some shifting as much as 30 percent of their … Continue reading Direct-to-consumer advertisers are shifting ad dollars away from Facebook
by Denise Chan Follow @denisechan26August 20, 2016 Remember a simpler time when supermarket aisles were lined with coupon “blinkie machines”? When 30-second commercials with catchy slogans like “Frosted Flakes. They’re grrreat!”, or “Mentos, fresh and full of life”, had a magical pull that made us add a box or an extra roll to our purchase … Continue reading 4 Cool Ways CPG Companies Are Innovating With Direct-To-Consumer
by Samantha Carr February 23, 2016February 23, 2016 Wholesale distributors and manufacturers getting started in the direct-to-consumer eCommerce market can experience impressive rates of business growth. In fact, a recent Forrester survey of 109 manufacturers that introduced a direct-to-consumer online channel reported that direct-to-consumer online sales could amount to 34 percent of total revenue. While … Continue reading 4 eCommerce Tools to Grow Your Direct-to-Consumer Business
