Close the gap in your attribution strategy. Here’s how AI can help you connect digital spend to in-store sales for better ROI. Michele Morelli on October 16, 2024 As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most … Continue reading How AI and ML bridge the attribution disconnect across marketing channels
Do you understand all the possible sources from which data flows into your CRM? It might be time for a data landscape assessment. Natalie Jackson on November 27, 2023 If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM, could … Continue reading The data disconnect: Why understanding your data landscape matters more than ever
By Joe Andrew March 13, 2022 Amid all the headlines about millions of workers quitting their jobs during the Great Resignation, it is easy to miss the signal in the noise. Yes, a record 47.4 million Americans quit their jobs last year—more than a quarter of the total workforce. And, yes, the understandable first … Continue reading The employee-employer disconnect that’s fueling the Great Resignation
Sourov De March 5, 2021 It’s happening. Zoom fatigue, the dog days of winter, being inside all the time, day 1,258,739 of the pandemic. We might be feeling okay physically, but there is no shortage of reasons why we might be feeling drained mentally. If we’re not physically “sick” is it okay to take a … Continue reading Don’t Give Your Employees Sick Days – Give Them Wellness Days and Disconnect Fridays
Sumit De February 24, 2021 The big picture is broken. Sixty-eight percent of businesses admit to working in silos and it’s affecting everybody from the C-Suite down to your front-line IT service desk. There’s a real, tangible disconnect between the top, bottom, and everything in between epitomized by Enterprise Service Management (ESM). The Transforming the … Continue reading The Disconnect Between Top, Bottom, and Everything in the Middle
Susan Poirier — December 18, 2019 Follow @aceconcierge The population is constantly tethered to digital technology, romanced by the instant gratification coming from these devices. This has promoted a lack of respect and value for the company you keep. Fueled by a recent article in Tiny Buddha, “Put Down Your Phone: Why Presence Is the … Continue reading The Digital Disconnect – 5 Tips to Improve Your Connections
Disconnect Between Mobile Searches, Purchases Frustrates Consumers by Laurie Sullivan @lauriesullivan, March 23, 2018 Some 48% of consumers participating in a recent survey either agree or strongly agree that searching and buying products directly from a brand’s mobile website is frustrating, and 61% say they are still more likely to search for inspiration than make … Continue reading Disconnect Between Mobile Searches, Purchases Frustrates Consumers
When companies try to use social data for providing insights, they very often fail. Contributor Nate Elliott offers four ways to fix this problem. Nate Elliott on January 17, 2018 For the last 15 years, we’ve been using social data wrong. We think that because social marketing programs create lots of social data these … Continue reading Four ways to fix the social data disconnect
