AT&T sues T-Mobile over ‘dishonest and completely false’ senior discount ad campaign The carrier is seeking an injunction and damages. I. Bonifacic @igorbonifacic T-Mobile AT&T is suing T-Mobile. On Tuesday, the carrier filed a complaint in Texas’s Eastern District Court, accusing its rival of false advertising. T-Mobile’s recently launched “Verizon and AT&T Ban Senior … Continue reading AT&T sues T-Mobile over ‘dishonest and completely false’ senior discount ad campaign
Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust by Ray Schultz , Columnist, September 6, 2022 U.S. consumers are in a cautious mood, with 69% waiting until Black Friday and Cyber Monday (BFCM) to make some purchases, according to a survey of 2,000 U.S. consumers by LoyaltyLion. But businesses should be … Continue reading Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust
Steve DiGioia June 25, 2021 This past weekend I helped a friend of mine and served as the maître d for an event of 200 people that he was hosting (it was great to get back to my “banquet” roots). Shortly after arriving and meeting the service team, I realized that many were inexperienced and … Continue reading Please Don’t Discount the Inexperienced
By Ryan Kh December 28th, 2017 It’s 4 in the morning, and you still can’t sleep. You spent the last 3 hours or so trying to figure out why your aren’t getting the spike in sales that you were hoping to get from your automotive e-commerce site. I mean, you just ran a special discount … Continue reading How I Use Discount Marketing and SEMRush to Get Massive Ecommerce Sales
Katharine Farrell — December 22, 2017 — December 22, 2017 You don’t need me to tell you that there is a lot of email being sent this holiday season. Actually, it’s not even limited to email. There’s just a lot of marketing noise this time of year. Many businesses think they can capture subscribers’ attention … Continue reading 3 Ways to Stand Out This Holiday Season Without Offering a Discount
Brandon Carter — October 18, 2017 Follow @bscarter — October 18, 2017 Looking at the top of your employee benefits, you see items with clear ROIs. Health insurance. Paid time off. 401(k) matching. You know what problems those solve and how valuable they are to employees. But then you move further down the roster and … Continue reading What Problems Do Employee Discount Programs Solve?
Katherine Raz — June 19, 2017 Follow @Signal— June 19, 2017 These days, discounts and free shipping offers are considered par-for-the-course in e-commerce marketing. In order to entice customers and keep them coming back, you have to rely on frequent dollars or percentage-off offers in your marketing. The same is true for your email list … Continue reading 5 Alternatives to Offering a Discount as your Email Signup Incentive
By Jimmy Rodela September 13th, 2016 It’s 4 in the morning, and you still can’t sleep. You spent the last 3 hours or so trying to figure out why your aren’t getting the spike in sales that you were hoping to get from your automotive e-commerce site. I mean, you just ran a special discount … Continue reading How I Use SEMrush & Discount Marketing To Get Massive Sales
by Steli EftiSeptember 5, 2016 Ever gotten an email like this? “Hey! I love your product. It’s the perfect solution for our company! But we’re a small business, just me and a developer, and there’s no way we can afford your pricing. Any chance you could give us a discount?” Discount requests like this happen … Continue reading How to Manage and Resolve Discount Requests
by Madeline Boehmer July 28, 2016 Follow @madelineboehmerJuly 28, 2016 Driving customer loyalty can be an uphill battle, especially in a crowded marketplace with more empowered customers than ever before. Whether it be through mobile research to find the best reviews or word-of-mouth amplified by social media platforms, brands are spending more time thinking of … Continue reading Going Beyond the Discount
