Snapchat’s move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad inventory. Tim Peterson on October 31, 2016 Snapchat’s reported plan to take full control of ad sales from publishers in its Discover section isn’t simply a bad thing for those publishers because they can’t package Snapchat … Continue reading What Snapchat’s Discover ad sales shift may mean for marketers
by Ray Manley Follow @rbmanleyOctober 25, 2016 I love lazy people and frankly, I consider myself to be a little on the lazy side. Why? Because lazy people find the easiest way to get something done. When Tom Sawyer hooked people into painting that fence for him, he may have become the first recorded example … Continue reading How Lazy People Discover Great Blog Topics
To focus brainstorming in a new campaign, marketers can find paid or organic posts by brands in their industry around popular topics. Barry Levine on June 15, 2016 An image board in Unmetric’s new Discover feature When a brand wants to conduct a social media or other online campaign, the first step is to … Continue reading Social intelligence platform Unmetric launches Discover feature so marketers can see what other marketers have done
How has Google’s recent update to its SERP display impacted consumers, advertisers and Google’s bottom line? Adobe’s Siddharth Shah looks at the data. Siddharth Shah on June 2, 2016 Google is constantly maintaining a healthy tension in its search engine results page (SERP) real estate between more ad space and less ad space. More … Continue reading How Google’s latest design choice impacts consumers’ ability to search and discover
by Don Purdum March 16, 2016 Follow @donpurdumMarch 16, 2016 Are you passionate about your business? I’m talking about the type of passion where you can’t wait for someone to ask you; “What do you do?” Are you so passionate that people can feel it right through their computer screen when they look at your … Continue reading How to Discover Passion, Influence People and Increase Sales
by Wendy Marx February 9, 2016 Follow @wendymarxFebruary 9, 2016 When asked how to define native advertising, about 49% of one study’s respondents replied with a resounding “Ummm…” So you too don’t fall into the “don’t know” category, we’ve come up with this quick primer on native advertising, otherwise known as promoted or sponsored content. … Continue reading What is Native Advertising? Discover its B2B Marketing Power
by Donna Papacosta January 29, 2016 Follow @donnapapacostaJanuary 29, 2016 I remember my early days of blogging, first on Bloglines (yes, I’m that old), then TypePad and finally WordPress, which is the content management system I recommend today. It felt a little odd putting my thoughts out into the world, even though I had been … Continue reading 5 Surprising Things New Bloggers Discover
by Sarah Goliger January 14, 2016 Follow @sarahbethgoJanuary 14, 2016 As a marketer, one of your top priorities should always be improving your conversion rates. Ideally, you already have a concept of your marketing funnel, which means you have an accurate understanding of how many of your website visitors are converting into leads, and how … Continue reading 7 Questions to Help You Discover Why Your Website Isn’t Converting
by Dorian Travers January 7, 2016 Follow @https://twitter.com/wpromoteJanuary 7, 2016 As most of us know, Google has become incredibly efficient at detecting sites that use spammy link building tactics to manipulate search results. Most of these mass or automated tactics are now becoming obsolete and for good reason. Essentially, the idea that doing anything one … Continue reading How To Discover and Claim Unlinked Brand Mentions
by Rebekah Richards January 5, 2016January 5, 2016 It’s one of the hardest parts of blogging – finding and researching a blog topic people actually want to read. The last part of that sentence is key. Finding what people will click on, consume, and share isn’t easy. You might have an inkling of what’s popular … Continue reading Blog Research: How to Discover the Popular Topics for Your Niche
