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Too familiar? Too unfamiliar? How to do lead nurturing that blends relevance and discovery to drive action. Stephanie Miller on March 11, 2025 Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Lean too far into what prospects already know, and you risk boring … Continue reading Finding the sweet spot between relevance and discovery in B2B lead nurturing
May 08, 2024 Google DeepMind’s AlphaFold 3 could speed up drug discovery for diseases The third version maps the behavior for all of life’s molecules, including human DNA. BY Reuters Google Deepmind has unveiled the third major version of its “AlphaFold” artificial intelligence model, designed to help scientists design drugs and target disease more effectively. In … Continue reading Google DeepMind’s AlphaFold 3 could speed up drug discovery for diseases
ESPN, Fox, and Warner Bros. Discovery are launching a streaming service just for sports this fall The name of the service and pricing will be announced later this year. Pranav Dixit Wed, Feb 7, 2024 ASSOCIATED PRESS Three of the biggest sports TV companies in the US — ESPN, Fox, and Warner Bros. Discovery … Continue reading ESPN, Fox, and Warner Bros. Discovery are launching a streaming service just for sports this fall
Why “Barbie” Couldn’t Lift Warner Bros. Discovery in Q3 ValueWalk / Nov 9, 2023 Unless you have been living under a rock, you know that the Warner Bros. film Barbie was a billion-dollar blockbuster that was one of the most popular movies of all time. Let’s see how the film impacted the earnings of the company … Continue reading Why “Barbie” Couldn’t Lift Warner Bros. Discovery in Q3
TikTok Wants To Offer An AI Chatbot For Search And Discovery by Laurie Sullivan , Staff Writer @lauriesullivan, May 26, 2023 Industry buzz around TikTok’s role in search started as a hum. Now the company is testing the Tako chatbot, which is designed to help make it easier to discover entertaining and inspiring content on TikTok. … Continue reading TikTok Wants To Offer An AI Chatbot For Search And Discovery
Search Beyond Google: The Future Of Brand Discovery by Allie Webb , February 17, 2023 The following was previously published in an earlier edition of Marketing Insider. Search: It’s Google’s world. We’re just living in it. This may have been true in the past, but not anymore. Google is still the dominant traditional search engine, … Continue reading Search Beyond Google: The Future Of Brand Discovery
Search Beyond Google: The Future Of Brand Discovery by Allie Webb , December 5, 2022 Search: It’s Google’s world. We’re just living in it. This may have been true in the past, but not anymore. Google is still the dominant traditional search engine, but AI advances and shifting consumer behaviors have changed the world of … Continue reading Search Beyond Google: The Future Of Brand Discovery
Instacart Campaign Features MTV Spot With Lizzo, Focuses On Discovery, Inspiration by Laurie Sullivan @lauriesullivan, August 25, 2022 Instacart has unveiled The World is Your Cart starring Grammy Award-winning artist Lizzo in what the company calls its biggest brand campaign ever. It’s all about turning everyday moments into possibilities — and expanding on Instacart CEO … Continue reading Instacart Campaign Features MTV Spot With Lizzo, Focuses On Discovery, Inspiration
Pinterest Invests In ‘Inspired Content’ To Strengthen Search, Discovery, Buying Platform by Laurie Sullivan @lauriesullivan, (March 11, 2022) Pinterest in 2021 surpassed $2 billion in revenue for the first time. The company continues to make investments in the way site visitors search for and buy products shared by other consumers and highlighted by brands. This … Continue reading Pinterest Invests In ‘Inspired Content’ To Strengthen Search, Discovery, Buying Platform
Elliot Begoun September 22, 2021 Canva.com Before the outbreak of COVID, I was concerned that too few brands had a clear strategy to drive discovery and trial in brick and mortar retail. Distribution gains would come, but the actions that get the product off the shelf were expensive and inefficient. Further, a lot of money … Continue reading I Am Still Worried About Discovery
