by Rachel Clapp Miller July 12, 2016 Follow @ContentRachelJuly 12, 2016 If you want to be successful in sales, you need to effectively communicate. However, the ability to fully articulate your value and differentiation hinges on how well you listen. Think about how frustrating conversations are when you feel like the other person is not … Continue reading The Value of Silence in Your Discovery Process
by Bob Hutchins February 24, 2016 Follow @BobhutchinsFebruary 24, 2016 In Nashville, TN, when a much-anticipated restaurant opens, there will be articles. There will be blogs. There will be talk. But if you want to find any more information beyond what’s been formally “published” by the food bloggers and local papers and magazines, there’s a … Continue reading Social Is the New Search: Changing the Discovery Process
by Rachel Clapp Miller February 22, 2016 Follow @ContentRachelFebruary 22, 2016 The discovery phase is one of the most critical components of the sales process. The greater your depth of awareness of the prospect’s problem, the better equipped you are to sell a high-value solution to match. Following are a few tips to improve your … Continue reading Want to Improve Your Discovery Process? Start Here
Sarah Schmid If a startup could be assembled from a list of things Millennials like, Detroit-based food tech company DishUp might be the result. DishUp’s food discovery app incorporates the ubiquitous meal close-ups that people love to post on social media sites; users swipe left or right a la Tinder to make their choices; and … Continue reading DishUp App Takes Visually Appealing Approach to Restaurant Discovery
Chris AbrahamAugust 16, 2015 There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. If you feel deep contempt for social media in the first place, I don’t know what … Continue reading Social Media Content Discovery and Curation for the Win
Joe RosenthalAugust 3, 2015 Fresh email marketing ideas are few and far between. Unless you really stop and think about what you’re reading, it’s easy to miss some of the fantastic emails that hit our inboxes daily. Today, we’re going to dissect some messages for inspiration from TripAdvisor, a prolific and creative email marketer. As … Continue reading Promote Discovery with these Email Marketing Ideas
New B2B web usability report shows considerable disconnect between what B2B buyers want on a website and what vendors provide. Amy Gesenhues on April 9, 2015 A newly released B2B web usability report from KoMarketing and BuyerZone shows a sizable disconnect between what B2B e-commerce buyers want on vendor websites and the content vendor websites … Continue reading Less Than 20% Of B2B Buyers Say Social Media & Blogs Impact Vendor Discovery Process [Report]
by Jessica Davis February 5th, 2015 Jessica Davis Jessica Davis is a Senior Copywriter with Godot Media – a leading content writing services company. She works closely with other article writers at Godot, creating engaging content for the company’s clients. Her other interests, besides content and social media marketing, are technology, sports and fashion. … Continue reading How To Use Content Discovery Tools To Boost Your Marketing Campaigns
A successful shopping experience isn’t just one where you find exactly what you wanted. Dedicated shoppers know it’s also serendipity, such as discovering a tasty gourmet ravioli on your way to pick up a 25-pack of paper towels. Sending the most relevant offers to customers is important. So is using email to introduce products to … Continue reading Email As Discovery Tool? Try It, You’ll Like It!
