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Social media lead gen products are backed by machine learning and vast amounts of data. How effective are they? Mike Pastore on April 19, 2024 It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket … Continue reading As lead gen grows on social media, marketers discuss what’s working
By Shalene Gupta May 23, 2022 As the pandemic has dragged on, mental health has moved to center stage. During his New Year’s resolutions for 2022, CNN’s Dr. Sanjay Gupta warned that mental health problems have gone up in recent years. In 2020, 42% of people reported experiencing psychological distress compared to 32% … Continue reading Employees are still afraid to discuss mental health at work
Young Entrepreneur Council — March 15, 2020 From Google Ads to social media platforms, there are countless available platforms for entrepreneurs to generate paid leads for their business. To help you figure out which ones work well—and why—Young Entrepreneur Council members answered the following question: What is one digital platform you’ve had the most success … Continue reading Generating Paid Leads: Entrepreneurs Discuss Which Platforms Work Well for Them
Harmony Major December 26, 2014 Is local SEO right for every small business? Some experts say yes, and would be hard-pressed to allow you to think differently—particularly when they’re selling the service. For some businesses (i.e., those run exclusively online), implementing it can be tricky. But “tricky” does not mean you should necessarily “stay away.” … Continue reading Local SEO: The Downsides No SEO Company Dares Discuss
