Disney unveils AI-powered ad tool for tailored streaming commercials Maxwell Nelson Crypto Journalist Revolutionizing Streaming: AI’s Role in Tailoring Advertising Through Mood Analysis on Disney+ and Hulu Disney has introduced “Disney’s Magic Words,” an AI tool aimed at revolutionizing advertising on its streaming platforms, Disney+ and Hulu, according to a recent Reuters report. This … Continue reading Disney unveils AI-powered ad tool for tailored streaming commercials
By Chris Morris February 07, 2024 The Walt Disney Co. has announced plans to make a $1.5 billion equity investment into Epic Games, which will give the entertainment giant an equity stake in the creator of the Fortnite video game. Disney CEO Bob Iger, appearing on CNBC Wednesday afternoon, called the initiative Disney’s “biggest … Continue reading Disney invests $1.5 billion in ‘Fortnite’ creator Epic Games, its ‘biggest foray into the games space ever’
Disney Adds Measurement Partners, Debuts Shoppable Ads by Laurie Sullivan , Staff Writer @lauriesullivan, January 10, 2024 Disney has launched a beta program for its first native, streaming shoppable ad format that allows consumers to purchase their favorite items online through content. The new Gateway Shop ads are interactive and run on platforms such as Hulu. … Continue reading Disney Adds Measurement Partners, Debuts Shoppable Ads
By Michael Grothaus February 09, 2023 Tech companies aren’t the only ones seeing mass layoffs. America’s premier entertainment giant, the Walt Disney Company, has announced it will lay off 7,000 of its workers in an effort to cut $5.5 billion in costs. Disney CEO Bob Iger, who only returned to the helm last November, … Continue reading Disney is cutting 7,000 jobs in a cost-saving blitz as traditional TV faces an existential crisis
Disney Strikes Outcome Measurement Deal With EDO by Wayne Friedman , January 25, 2023 As part of its Tech & Data Showcase event on Wednesday, Disney Advertising announced a measurement deal with EDO to offer engagement/outcome metrics for all its streaming platforms — starting with Hulu. This is an expansion of an EDO deal, says … Continue reading Disney Strikes Outcome Measurement Deal With EDO
For the first time ad-supported streaming subscriptions are out-pacing ad-free ones among in U.S. households. Chris Wood on December 13, 2022 On December 8, streaming service Disney+ launched a new ad-supported tier. Previously, the streamer for all things Marvel, Star Wars and Disney charged $ 8 per month for ad-free viewing. Now, they’ve upped the … Continue reading Ad-supported streaming expands with new Disney+ tier
By James Surowiecki November 23, 2022 In January 2008, Starbucks made a shock announcement: Its founder and former CEO, Howard Schultz, who had stepped down seven years earlier, would be returning to run the company once again. Starbucks’ stock price had fallen 42% in 2007, as the company saw its growth slow dramatically, and … Continue reading Boomerang CEOs have a bad track record lately, but Iger’s return makes sense for Disney
By Michael Grothaus November 21, 2022 In one of the most unexpected business twists of the year, the Walt Disney Company announced late last night that former CEO Bob Iger is returning to lead the company once again as its chief executive officer, ousting Bob Chapek, Iger’s replacement, after only three years. The move … Continue reading Bob Iger returns to Disney as CEO: Stock price soars, Wall Street cheers. Here’s what to know
Could Apple Buy Disney With Iger’s Return (No) by Laurie Sullivan , Staff Writer @lauriesullivan, November 25, 2022 I’m taking my grandchildren to Goofy’s Kitchen for dinner next week at the Disneyland Hotel in Anaheim. (Shh, it’s a holiday surprise.) The Disney-themed restaurant is one of several ways The Walt Disney Company generates revenue from its … Continue reading Could Apple Buy Disney With Iger’s Return (No)
Bob Iger is returning as Disney CEO in a dramatic shakeup His successor Bob Chapek is out. S. Dent @stevetdent Mario Anzuoni / reuters Bob Iger is returning as Disney CEO in a shocking leadership shakeup, with current CEO Bob Chapek stepping down, the company announced in a press release. Iger is set to … Continue reading Bob Iger is returning as Disney CEO in a dramatic shakeup
