Disney CEO Bob Chapek Wants To Use Data To Customize Experiences by Laurie Sullivan , Staff Writer @lauriesullivan, October 27, 2022 Disney CEO Bob Chapek wants to combine personal consumer data from the Disney+ streaming service and Disney parks to give customers a unique experience. Chapek, speaking at The Wall Street Journal’s Tech Live conference, said … Continue reading Disney CEO Bob Chapek Wants To Use Data To Customize Experiences
Brian Johnson — January 6, 2020 Digital transformation is a much discussed buzzword that is often misunderstood. Long gone are the days where a digital transformation meant having a way to purchase online or having social media presence build into your brand image. These days, a digital transformation means a variety of things. Every business … Continue reading Disney+ is Proof of the Power of Digital Transformation
Michael Goldsby — June 21, 2019 Follow @Mind2Momentum — June 21, 2019 Ron Miller recently passed away. The president and then CEO of the Walt Disney Company (1978-1984), as well as Walt Disney’s son-in-law, he is often overlooked in studies of the company. But Miller and the other executives who led between Walt Disney and … Continue reading 5 Lessons for Following a Legendary Leader like Walt Disney
Rob Matthews — June 20, 2019 Follow @Mind2Momentum — June 20, 2019 Disney has very strategic reasons for cross-training its employees, but the practice could apply to any organization looking to improve its workplace culture. Cross-training at the Disney company is more than a discipline—it’s a mandate. Cast members, as Disney’s employees are called, are … Continue reading 5 Cross-Training Lessons from Disney
John Nemo — July 12, 2017 Follow @JohnNemoPR — July 12, 2017 NYT Bestselling Author and top Marketing Consultant Chris Brogan reveals his unusual (and wildly effective) approach to email marketing. When it comes to email marketing, Chris Brogan literally owns a day of the week. The New York Times bestselling author, keynote speaker and … Continue reading How a Top Consultant for Google, Disney and IBM Uses Email Marketing (Hint: It’s Not What You Think)
Disney Inspires ‘Moana’ As Told By Emoji, Adds Advertisers by Laurie Sullivan @lauriesullivan, March 7, 2017 The Walt Disney Co. premieres on Tuesday the third digital season of its As Told By Emoji series, but this time the entertainment company took on three sponsors to support the content. Produced by the digital media team at … Continue reading Disney Inspires ‘Moana’ As Told By Emoji, Adds Advertisers
A healthy change is taking place: Consumers are demanding that brands engage them in conversations versus one-way blasts. But for this to be effective, both consumers and marketers have to change previous behaviors. Consumers have to recognize that to receive more relevant and personalized communications, offers, and experiences, they need to provide deeper personal or … Continue reading Disney Finds Magic In Reciprocity Marketing
