Why The End Could Be Nigh(ish) For Display by Sean Hargrave , Staff Writer, May 25, 2017 It’s a little like that moment in the Harry Potter books and films when Hermione breaks with custom and just switches “you know who” with the name Voldemort. Forrester has predicted the end for digital display, and now … Continue reading Why The End Could Be Nigh(ish) For Display
Tag Archives: DISPLAY
Why it’s more vital than ever to get display measurement right
As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing. James Collins on May 12, 2017 A recent study from the Interactive Advertising Bureau and Winterberry Group revealed that almost 60 percent … Continue reading Why it’s more vital than ever to get display measurement right
Drive More Local Business with New Display Location Extensions in AdWords
Mark Irvine — March 20, 2017 — March 20, 2017 Every year, as we spend more time on our devices and on the go, our search intent increasingly becomes more local. Google knows this all too well and it continues to give advertisers new tools to target local users, ad extensions to show location and … Continue reading Drive More Local Business with New Display Location Extensions in AdWords
New location extension ad format now live on Google Display Network
Some ads may be converted automatically to the new location-specific display ad format. Ginny Marvin on March 14, 2017 at 4:58 pm Google is bringing information about local advertisers to a new display ad format on the Google Display Network. The new location extension ads rolled out in AdWords on Tuesday. The ads may include photos, … Continue reading New location extension ad format now live on Google Display Network
Strategies to Optimize Display Ads for Calls: Landing Pages
Katherine Buchholz — March 14, 2017 — March 14, 2017 Display marketers must think beyond the display ad. If display ads are driving billions of calls to businesses, your landing pages should be optimized to drive both online and offline conversions. Why? How you design and test your landing pages will directly impact how they … Continue reading Strategies to Optimize Display Ads for Calls: Landing Pages
Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network
Ginny Marvin on February 28, 2017 What does online brand safety mean in the age of hyperpartisan, sensationalized and fake news content? With programmatic targeting and retargeting, brands can find themselves cozied up to content that may not match up with their values and messaging. That’s not new, but the proliferation of sites aimed … Continue reading Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network
5 things you should know about the Google Display Network, direct from Google
Google released responsive ads in July and announced cross-device remarketing, display location extensions and store visits in late September. Columnist and Googler Matt Lawson answers the top questions we’ve received on these features. Matt Lawson on December 27, 2016 As we move into the last few weeks of 2016, I’ve been feeling reflective. (Blame … Continue reading 5 things you should know about the Google Display Network, direct from Google
5 Tips to Drive More Calls From Display Advertising
Katherine Buchholz — November 3, 2016 — November 3, 2016 28.4 billion calls will result from display advertising in 2016. Your display ads, from the targeting to the ad copy, need to help consumers understand what action you want them to take. While display ads are still heavily used for brand awareness, there is an … Continue reading 5 Tips to Drive More Calls From Display Advertising
7 Things You Need to Know About Display Advertising
by Jason Obenhaus Follow @JObenthehausOctober 12, 2016 As you’re browsing online, you probably notice the ads across your favorite web pages. Some ads may be extremely relevant to you, while others might seem suspicious or spammy. Small-to-medium-sized businesses are getting their name across the web using these visual ads, also known as display ads or … Continue reading 7 Things You Need to Know About Display Advertising
Buying display media in advance or in real-time: What you need to know
Where should you be investing your marketing resources? Columnist Grace Kaye explains the ins and outs of programmatic to help you understand which buying model is right for you. Grace Kaye on July 1, 2016 Online display marketing is confusing. It’s a never-ending list of platforms, funnels, features, acronyms and measurements to get your head … Continue reading Buying display media in advance or in real-time: What you need to know
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