Tag Archives: Disrupting

A 5-step guide to retiring martech tools without disrupting operations

How you can retire redundant or underutilized tools for a more effective martech stack without operational chaos. Megan Michuda on May 17, 2023 Regularly auditing your martech stack must be part of your organization’s process. During an audit, you will likely identify a handful of tools that can be retired for various reasons. Perhaps your … Continue reading A 5-step guide to retiring martech tools without disrupting operations →

Digital Commerce Is Disrupting B2B With No End In Sight

Digital Marketing

Tony Zambito — November 1, 2018 Follow @tonyzambito — November 1, 2018 QuinceMedia / Pixabay Digital commerce is growing at lightning speed. Putting pressure on B2B Executives to transform their businesses. Commerce models that have been relied on for the past twenty to thirty years will give way to a new robust era of digital … Continue reading Digital Commerce Is Disrupting B2B With No End In Sight →

How AI is disrupting major industries

Disruption Trends

Demand for personalized consumer experiences fuels AI marketing boom. Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. … Continue reading How AI is disrupting major industries →

How to Harness Disruptive Forces for Disrupting Innovation

Disruption Trends

by Randall Beard July 22, 2016July 22, 2016 “Dis-ruhp-shuh n”―a radical change in an industry, business strategy, etc., especially involving the introduction of a new product or service…disrupting innovation. We are swimming in marketing disruption. Data and technology are fundamentally changing the way brands market and interact with consumers. It’s almost a full-time job keeping … Continue reading How to Harness Disruptive Forces for Disrupting Innovation →