The theme of this year’s Gartner Marketing Symposium is that it’s no longer enough to seek to adapt to disruption. Marketing must direct it. Kim Davis on June 3, 2024 “We have reached the retrofitting limit.” That was the message of Kristina LaRocca-Cerrone, Gartner senior director, in the first keynote at this year’s Marketing … Continue reading Marketing’s future is directing disruption
April 23, 2024 Business leaders are too fixated on disruption instead of meaningful change ‘People don’t care if it’s new. They care if it’s better,’ says the cofounder of the London creative agency, Without. ‘Sometimes, the route to success is simply doing something timeless really, really well.’ BY Philip Koh Flicking through the fundraising pitch for … Continue reading Business leaders are too fixated on disruption instead of meaningful change
How AI Can Help Overcome the “Great Supply Chain Disruption” Ali Hasan R. / 13 Jun 2022 As the mayhem at ports persists with no end in sight, a troubling realization is sinking in: This chaos will not subside with time alone, and the impacts of the “Great Supply Chain Disruption” are being felt across … Continue reading How AI Can Help Overcome the “Great Supply Chain Disruption”
Disruption: A CMO’s Ingredient For Career, Life & Sustainable Cheese by Lisa Singer , Staff Writer, June 2, 2022 Behind the Scenes with Irina Gerry Change Foods’ Irina Gerry shares her commitment to sustainability, discovered opportunities and why failure isn’t always a bad thing. I’ve had the opportunity to connect with and learn from executives of … Continue reading Disruption: A CMO’s Ingredient For Career, Life & Sustainable Cheese
Daniel Burrus November 16, 2021 Thanks to the Three Digital Accelerators I identified in the early ’80s, which include computing power/processing power, storage, and bandwidth, we as a global society are at a time of extreme connectivity. Exponential digital technology is transforming every business process, and massive disruptions are at every turn. The reality is … Continue reading Digital Disruption is Now a Business Standard. Will you Fight it or Embrace it?
Sabrina Sedicot October 1, 2021 In July, 2020, the Institute of Supply Management completed a survey stating that over 76% of companies have admitted to a loss in revenue since the start of the year. A drop of 23% on average means that COVID-19 has had a significantly negative impact on industries’ ROI. Many businesses … Continue reading 7 Ways to Minimize Supply Chain Disruption During Crisis
Daniel Burrus September 3, 2021 In a classroom at every Ivy League business school, there is a professor stressing to their Business 101 students that a business is “never too big to fail.” This has been the go-to generalization tagged to some of the most astoundingly catastrophic company failures of all time, including but not … Continue reading Rather Than Fear Disruption, Embrace It As A Viable Strategy
What brands need to consider to produce timely content and stay relevant during market upheavals. George Nguyen on June 24, 2020 The coronavirus pandemic and response to racial injustices have greatly impacted what audiences are prioritizing and how they view brands. While these, and other future disruptions, are capable of driving a wedge between businesses … Continue reading Content marketing in times of disruption
Brian Basilico — February 28, 2020 Recently, we had a little bit of disruption here at the Basilico domicile. That’s got me thinking about how we can embrace disruption by changing the way we think about change. Broken & Fix It! A few months ago, our clothes dryer broke. It’s not like any of us … Continue reading Embrace Disruption By Changing the Way You Think About Change!
Daniel Burrus — January 26, 2020 Being anticipatory is a multifaceted offense in a world of rapid digital disruption. In some cases, it’s about identifying opportunities for major disruptions within your industry that you yourself can introduce, such as Airbnb did to the hotel and timeshare industry or Uber did to the taxi and ride … Continue reading Digital Disruption: A Multi-Generational Mindset
