by Claude Harrington July 12, 2016July 12, 2016 When it comes to distributing and marketing explainer videos, there is no perfect answer. Especially not in our rapidly changing online environment. But while trends come and go and technology changes the game, there are a handful of best practices that have developed over the years and … Continue reading Best Practices: Explainer Video Distribution & Marketing
by Joel Goldstein June 30, 2016 Follow @joelgoldsteinJune 30, 2016 When it comes to distribution, unfortunately, there’s no one size fits all approach. Every product will have different distribution needs depending on a number of factors. So, how do you choose the distribution channel that’s right for your product? Ask yourself these questions: Where are … Continue reading How To Determine The Best Distribution Channel For Your Products
by Maria Haggerty January 10, 2016January 10, 2016 There is no doubt that in 2016, the most successful brands will be omnichannel in nature. This means that they will be selling anywhere the customer is potentially looking, i.e. online marketplaces, their owned and operated website, physical stores, social media and even TV. Yet, as brands … Continue reading Increasing Sales Beyond Your Site: Channel-Specific Distribution Strategies
Arik HansonFebruary 18, 2015 Sure, we all know Facebook and Twitter have become absolutely critical to many media and publishers when it comes to sharing and distributing news stories. But, for most media outlets, that has meant to things: Merely sharing stories on those two networks–sometimes with paid advertising to support the stories (see: Any … Continue reading The Changing Face Of Social Media News Distribution
By Andrew Sheridan, Published November 5, 2014 Email performance metrics are something that all markers should be measuring and reporting on. Any decent email marketing platform readily tracks these statistics for you in order to show you exactly how your email is performing. Email metrics are grouped into two categories: engagement and deliverability. Engagement metrics … Continue reading Clean Up Those Distribution Lists: Improve Email Performance by Removing the Unengaged
Social Media Week is wrapping up in Chicago, and I was lucky enough to speak at this year’s conference. Either I’m going to the wrong marketing conferences, or it’s common to spend hundreds, if not thousands of dollars to be told that “engagement is key” twelve sessions in a row. But where’s the how? I wanted … Continue reading 6 Content Marketing Distribution Hacks You Haven’t Heard
I’ve been in the PR game for a long time. I started eReleases back in 1998, and during that time, I’ve sent hundreds of thousands of press releases for more than 15,000 clients. It’s safe to say that I’ve learned quite a bit about press release distribution during that time. And one of the most … Continue reading Morning Press Release Distribution Just Makes Sense
