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A closer look at Salesforce’s new announcements about Data Cloud, Einstein AI and Copilots and where they all fit into Salesforce’s architecture. Kim Davis on May 24, 2024 Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein … Continue reading Salesforce Einstein: A deeper dive into data, personalization and Copilots
Real-world chat data suggests marketers use MarTechBot to enhance marketing activities, marketing operations, strategy and other tasks. Marc Sirkin on February 2, 2024 MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, … Continue reading A deep dive into how marketers use MarTechBot
Fans will get an immersive augmented reality experience in the area around Wrigley Field Constantine von Hoffman on June 2, 2022 The Chicago Cubs, once renowned as the leading-edge in futility, today announced they are moving into the leading-edge of marketing as the first client of new Web3 marketing platform Valence. The platform will be … Continue reading Chicago Cubs dive into the metaverse with Web3 marketing platform Valence
Jessica Welch July 20, 2020 With America coming together over the Black Lives Matter movement, we’re on the verge of momentous change. And not just change within our political system. There has been a paradigm shift in the way we examine race and the injustices built into our system—every part of our system. That includes … Continue reading A Dive into Diversity and Inclusion in the Workplace
The three-day virtual event that kicks-off on Tuesday has something for all marketing technologists — whether you’re a martech maestro, modeler or maker. Amy Gesenhues on April 20, 2020 We are so excited to kick off our first virtual MarTech conference, Discover MarTech, and it comes at a time when businesses need solid, tactical info … Continue reading Discover MarTech takes a deep dive into digital transformation
A thorough audit of tracking tools can improve your CRO framework because knowing your platform will help you think about how to best use it for your specific business strategy. Laura Robinson on January 17, 2019 So, you got the basics of Conversion Rate Optimization (CRO) and why it’s essential to your marketing strategy. (To … Continue reading Here’s why you should take a deep dive into data to optimize your conversions
Facebook has put aside any platform bias and now there is a way to compare performance across platforms. Simon Poulton on November 12, 2018 at 2:26 pm Picture this – for a given period, your Google Ads campaigns record 500 conversions and for that same period, Facebook Ads campaigns show 700 conversions but the total … Continue reading Facebook Attribution deep dive: Democratizing attribution for digital marketers
Columnist Michael Della Penna walks you through the various methodologies used to understand the impact of impressions on in-store visits and how they affect campaigns. Michael Della Penna on June 23, 2017 Connecting advertising to outcomes has increasingly become a key initiative for companies of all sizes. Over 50 percent of companies with 100+ employees … Continue reading A deep dive into online-to-in-store attribution
Julie Chomiak — January 6, 2017 — January 6, 2017 Small business owners manage everything in their company, from payroll to business development. As business as a whole continues to evolve, now is the time for small businesses to take the dive into digital marketing. While print marketing is still a vital part of a … Continue reading Going Digital: Everything Small Business Owners Need To Know Before Making the Digital Dive
by Patrick Whatman June 10, 2016 Follow @mrwhatmanJune 10, 2016 In 1981, MTV’s arrival changed the shape of the music industry. Suddenly, video was essential for music promotion. It’s 2016, and video has become essential again. This time, for social media marketers. In her Mention webinar, social media expert Lauren Teague highlighted the importance of … Continue reading 4 Social Media Platforms to Dive Into Video Marketing
