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by Paul RoukeSeptember 1, 2016 You can divide SEO tactics into two general categories: the black hat and the white hat. I believe we can do a similar classification with conversion optimization. If we had two categories worth distinction they would be: BS CRO Intelligent CRO Perhaps using the same concept of Black Hat and … Continue reading The Great Divide Between BS and Intelligent Optimization
by Joe Cox May 19, 2016 Follow @Rocketship2015May 19, 2016 The online world is changing and is changing fast. A key skillset for digital marketers these days is the ability to adapt. One of the key drivers of change in this ever shifting digital environment is the capricious Google algorithm. Despite the dominance of social … Continue reading Bridging the Content Marketing / Link Building Divide
by Aaron Kim November 23, 2015November 23, 2015 As organizations embrace mobile, social, big data, and cloud solutions, and as digital literacy becomes a prerequisite for the workplace, a very large contingent of people is silently left behind without many people noticing them. Because most of the digital world is, err, digital, it’s not always … Continue reading Digital Learning and the Invisible Digital Divide
Arik HansonJuly 27, 2015 I read an op-ed in the Minneapolis Star Tribune (July 29, 2015) titled, “The future of work in a digital world.” The article talked about how digital tools and technologies have made the world a better place to live–but, quite possibly could also lead to a sharp downturn, and potentially the … Continue reading Are We Really on the Right Side of the Digital Divide?
Juliet CarnoyJune 12, 2015 As the digital landscape continues to evolve, consumer behavior increasingly requires brands to create a seamless omni-channel experience. Consumers regularly jump back and forth between the digital and physical realms and marketers are looking for innovative ways to create a holistic and unified brand experience. Here are 3 brands that have … Continue reading 3 Ways to Bridge the Physical and Digital Divide
