Alex Tachalova — October 21, 2019 Five years ago, I was trying to build links—and failing. In fact, I was failing so hard that I had to work without getting paid while building only a couple of links a month. My team and I followed the “best practices” for link building, starting with our content. … Continue reading “Best Practices” for Link Building Don’t Work. This Does.
Gone are the days when sales took all the glory after closing a deal. Columnist Sonjoy Ganguly believes marketing and sales need to work hand-in-hand to effectively drive ROI. Sonjoy Ganguly on January 16, 2018 “Marketing doesn’t drive revenue — sales does.” Sound familiar? I can’t tell you the countless clients I have worked … Continue reading ‘Marketing doesn’t drive revenue, sales does’ (and other myths)
Dave Brock — August 20, 2017 Follow @davidabrock — August 20, 2017 fancycrave1 / Pixabay Every day, I speak with sales people who are struggling. They’ve got a rock solid deal, the customer is qualified and interested. These sales people are eager to educate the customer about their products–and customers are at the point in … Continue reading It’s Not About What Your Product Does….
