The most engaging experiencesd link mobile content with the real world environment. Chris Wood on November 12, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it … Continue reading Mobile first doesn’t mean offline last
Tag Archives: Doesn’t
What Content Works – And What Doesn’t – For Executives on LinkedIn?
Arik Hanson August 26, 2021 In case you haven’t noticed, executive participation on LinkedIn has been way up during COVID. In fact, many leaders have turned to LinkedIn as a key channel for reaching customers, prospects, and employees during the pandemic. It’s become a god-send in a way. And I for one, and very happy … Continue reading What Content Works – And What Doesn’t – For Executives on LinkedIn?
Marketing is about experience. Content delivery today doesn’t cut it.
The way we’ve created and published content has got to go. Read why marketing needs interactive, engaging content for today’s audience. Sponsored Content: Tiled on August 18, 2021 As marketers, we’ve been creating and publishing a lot of content for a very long time. We know that great marketing content can build brand awareness … Continue reading Marketing is about experience. Content delivery today doesn’t cut it.
Productivity & Privacy: Why Tracking One Doesn’t Have to Impede on the Other
Isaac Kohen August 10, 2021 Last year’s rapid and sometimes erratic transition to remote work left many businesses looking for new ways to understand employee behavior when working from home. According to a survey of 2,000 employers offering remote or hybrid work, 78 percent deployed employee monitoring software to track worker behavior in the past … Continue reading Productivity & Privacy: Why Tracking One Doesn’t Have to Impede on the Other
How to Move Forward If Your Boss Doesn’t Care What People Think
Liz Kislik June 25, 2021 “My boss just doesn’t want to hear it!” I heard this line from three different managers this week, and each time it was related to the challenges of returning to the workplace rather than continuing to work from home. This is a complex situation that affects everyone differently — … Continue reading How to Move Forward If Your Boss Doesn’t Care What People Think
It doesn’t have to be martech to be in a martech stack
Asking what is and isn’t martech leads to complex considerations Steve Petersen on March 24, 2021 There’s a current debate brewing about what is martech and what’s not. I’ve argued that with vision, commitment, and orchestration, many tools like project management and collaboration platforms can qualify as martech. However, there’s more to the debate than … Continue reading It doesn’t have to be martech to be in a martech stack
The Road to Deploying a Call Center System Doesn’t Have to be Bumpy: 4 Essential Steps Toward a Smoother Transition with New Tech
Laura Krajewski — January 31, 2020 Business is all about competition. Today, the big player in that competition is customer experience. A survey by Harris Interactive found that a quarter of U.S. adults don’t feel loyalty toward any type of brand. And, 56% of those surveyed said they’d be at least somewhat likely to switch … Continue reading The Road to Deploying a Call Center System Doesn’t Have to be Bumpy: 4 Essential Steps Toward a Smoother Transition with New Tech
Why email marketing should work, and why it often doesn’t
Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to grow. Jacob Baadsgaard on January 23, 2020 Email marketing is the first and oldest online marketing strategy. Long before Mark Zuckerberg was even a twinkle … Continue reading Why email marketing should work, and why it often doesn’t
Most consumers check email for holiday deals, but conversion doesn’t come easy
As the march towards Christmas continues, consumers are shopping their emails for relevant discounts and offers. Jennifer Cannon on December 10, 2019 Brick-and-mortar shops aren’t the only things that are overcrowded these days. While the countdown to Christmas is quickly winding down, many email marketers are consistently pumping out reminders to their subscribers and customers … Continue reading Most consumers check email for holiday deals, but conversion doesn’t come easy
Facebook’s ‘Off-Facebook Activity Tool’ disconnects user ad targeting data from profiles, doesn’t delete it
The new data management tool is a modified version of the “Clear History” tool Facebook said it would release more than a year ago. Amy Gesenhues on August 20, 2019 Facebook is rolling out an Off-Facebook Activity tool that allows users to see a summary of the apps and websites that have shared their user … Continue reading Facebook’s ‘Off-Facebook Activity Tool’ disconnects user ad targeting data from profiles, doesn’t delete it