By Grace Snelling October 06, 2023 After 59 years, outdoor outfitter Eddie Bauer is trading its cursive logo for something a bit more tangible: a goose. But not just a goose. The bird is accompanied by a simplified version of the brand name, now written in all-caps block lettering. On the full stack logo, … Continue reading Eddie Bauer changed its logo because Gen Z doesn’t read cursive
AI May Not Be Sentient, But It Doesn’t Matter by Kaila Colbin , February 24, 2023 In the past few weeks, I’ve read approximately eleventy hundred essays and articles on ChatGPT, Bing, Large Language Models, and other AI-related topics. Like most people, my mind has been blown a fair few times — Kevin Roose’s … Continue reading AI May Not Be Sentient, But It Doesn’t Matter
By Paul Wiseman—Associated Press February 03, 2023 WASHINGTON (AP) — America’s employers added a stunning 517,000 jobs in January, a surprisingly strong gain in the face of the Federal Reserve’s aggressive drive to slow growth and tame inflation with higher interest rates. The unemployment rate dipped to 3.4%, the lowest level since 1969. Friday’s … Continue reading Surprise! It’s the best job market in 54 years, even if it doesn’t feel like it
By Brandi Olson November 20, 2022 During a recent coaching session, my client had a confession for me: Her marketing team was making a long-anticipated shift to the coveted four-day workweek. But instead of celebrating, her team was . . . lukewarm. Sure, they were a little excited at the thought of having … Continue reading The 4-day workweek shows us that working more doesn’t mean more success
By Shalene Gupta November 09, 2022 Jamie Dimon, CEO of JPMorgan Chase, famously ripped into remote work earlier this year, claiming it adds to procrastination. Owl Labs, which creates 360 video conferencing, surveyed 2,300 employees on the state of remote work to find out what’s really up. Despite Dimon’s office-centric stance, the survey found … Continue reading Tracking remote workers doesn’t make them more productive. Here’s what it does instead
By Michael Grothaus July 12, 2022 The World Economic Forum has released its 2022 report on the global gender gap. The annual report examines four main metrics of gender parity: economic participation and opportunity, educational attainment, health and survival, and political empowerment. The more parity between males and females in these areas results in a higher … Continue reading Global Gender Gap 2022: These 10 countries are closest to parity (America doesn’t make the top 25)
Your Startup Probably Doesn’t Need Funding – and Here’s Why Andrew Gazdecki / 30 May 2022 Ever wished your teachers had taught you money skills? As the proud father of a two-year-old boy, I hope one day to teach him how to manage money so he needn’t worry as much about it as I … Continue reading Your Startup Probably Doesn’t Need Funding – and Here’s Why
By Anna Barford and Jane Nelson May 21, 2022 It can be difficult to see a way out of the current cost-of-living crisis. Prices continue to rise, and there are fears that if nothing changes, many families will face serious financial hardship. The effects of this will be devastating. Poverty causes premature death, poor nutrition, … Continue reading A living wage doesn’t just benefit workers. It benefits businesses and society, too
A Perfect Path to Purchase? It Doesn’t Exist by Eric Perz , November 1, 2019 Over the past several years, both marketers and agencies have smartly embraced the idea of “multitouch attribution,” or MTA. It’s the concept that many marketing channels work together to lead a prospect to purchase, and so credit must be divided … Continue reading A Perfect Path to Purchase? It Doesn’t Exist
