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Brian Mikes — January 31, 2017 Follow @betwext— January 31, 2017 One Small Business Spent $ 5.3 Million On Email Marketing… And They FAILED Email Marketing Doesn’t Work, But SMS Marketing Does… Here’s Why! Let me say this right up front. I hate email marketing… I really hate it. Why? Because it doesn’t work. Really, … Continue reading Email Marketing Doesn’t Work
Justin Lambert — November 22, 2016 — November 22, 2016 If you need to wear glasses or contact lenses to drive, you suffer from myopia. It’s also known as nearsightedness because your eyes are unable to easily focus on things that are far away while things that are right in front of you are perfectly … Continue reading Content Myopia: Just Because You Know Your Industry Doesn’t Mean Your Prospects Do
Matt Goldman — November 7, 2016 Follow @TheOriginalBull— November 7, 2016 When someone is unemployed, they generally have a single goal in mind: to find a job. Unfortunately, even if you fully commit yourself to landing a gig, there’s no telling when you might wind up at a new place of employment. According to Rosemary … Continue reading Being Unemployed Doesn’t Mean You Shouldn’t Be Working
by Scott PattenOctober 15, 2016 As a professional who has chosen marketing strategy as a career discipline, I must admit that I still have a tendency to cringe at the word “strategic” as much as anyone. The word “strategy” is so often misused to represent everything from tactics to a dressed up budget to lofty, … Continue reading Strategic Planning Doesn’t Have to Be Painful
by Erika Dickstein Follow @springinsightSeptember 27, 2016 Picture this: you own a successful local retail business in, say, beautiful Washington, DC. All of your hard work and sacrifice is paying off. You aren’t banging it out of the park, but you are doing nicely. Your customer base is growing, your inventory is under control, and … Continue reading Just Because You Build It, Doesn’t Mean They Will Come.
Twitter will no longer count photos, videos, polls and quoted tweets against its 140-character limit, but it will for certain ads. Here’s the workaround. Tim Peterson on September 19, 2016 It’s finally happening. Starting today — four months after announcing it would do so — Twitter will no longer count photos, videos, polls and … Continue reading Twitter’s relaxed character limit doesn’t apply to ads, but there’s a workaround
By Julian Connors September 1st, 2016 After announcing last October that Google does not recommend the Ajax crawling system they launched in 2009, SEO strategists and web developer throughout the country are wondering whether or not Google’s search crawlers can effectively pull AJAX content. What Is AJAX? AJAX is a way for browsers to pull in … Continue reading No, Virginia, Google Doesn’t Index AJAX Sites
August 2, 2016 As a small business, you know how important a first impression can be. Whether it’s the first time someone walks into your store, the first time someone calls your office, or the first time someone looks up your business online — you work hard to make sure customers walk away thinking positively … Continue reading 4 Things Your Welcome Email Must Do (and Probably Doesn’t)
August 2, 2016 Even if you’re not aspiring for a spot in the C-suite, professional development is likely a major value in your career. It’s how you prove yourself worthy of promotion, of salary raises, and of increased responsibility. It’s also how you stay mentally stimulated and adaptive to the rapid pace of technical evolution. … Continue reading What to Do When Your Employer Doesn’t Offer Professional Development Opportunities
by Christopher Jan Benitez July 27, 2016 Follow @christopherjanbJuly 27, 2016 Image from Pixabay One of the realities you need to face as a business is the brutal competition that makes it so difficult to stand out. According to statistics, 90% of all startups fail because they have a team that overlooks details and fails … Continue reading 5 Out of the Box Tools that Your Business Needs but Doesn’t Know Yet
