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by Keisha James June 24, 2016June 24, 2016 What is digital marketing? Well for one thing, it doesn’t mean just building a website. There are a number of digital communication channels used to market products and services on the web, on mobile devices and other digital platforms to reach consumers. You could just build a … Continue reading Digital Marketing Doesn’t Just Mean Make A Website
by Sandra Hess June 7, 2016June 7, 2016 Not too long a ago, Google recruiter Laszlo Bock revealed in an interview with the New York Times that his team rarely looks at G.P.A. scores during the frontline hiring process, asserting that “G.P.A.’s are worthless criteria for hiring.” This is a bold statement, considering more than … Continue reading Hiring Top Talent: A High G.P.A. Doesn’t Guarantee Employee Success
Columnist Greg Gifford shows that when it comes to retaining local SEO clients, setting expectations and providing education is key. Greg Gifford on May 24, 2016 If you’ve read any of my past articles, you know that I sometimes (usually) write them from up on my soap box… and this time, I’m right back … Continue reading Local SEO doesn’t happen in a vacuum
Seeing lots of spammy local listings on Google? It’s not just you! Columnist Joy Hawkins notes some of the problems with Google’s reinforcement of its Google My Business guidelines. Joy Hawkins on May 20, 2016 Editor’s Note: Since this column was originally published, we’ve received comment from Google on the matter, which we’ve included … Continue reading Got spam? Google My Business doesn’t care.
by Sarah Beth Jones May 5, 2016May 5, 2016 Schedules, budgets, never-ending email threads, trying to locate that file that you need in 10 minutes because the client requested it—so many of us have been here. To solve some of these headaches, there are countless project management tools, coworking software programs, and collaboration solutions tailored … Continue reading Looking for the “Perfect” Coworking Software? It Doesn’t Exist…Yet.
by Virginia Franco March 25, 2016 Follow @VAFrancoResumesMarch 25, 2016 It’s been said before – your resume has between six and 20 seconds to get past that initial skim read and into the “keep” pile for a second, deeper read. In fact – the first “read” is really a misnomer because it is actually a … Continue reading Did Your Resume Enter a Black Hole? Maybe it Doesn’t Answer These 3 Key Questions
by Keely Bailey March 17, 2016March 17, 2016 When it comes to marketing software, many small businesses dismiss the idea as something too expensive, too complex, and too much the exclusive province of major global companies. However, nothing could be further from the truth: 21st-century marketing automation software is affordable, versatile, and can provide a … Continue reading Small Business Doesn’t Have to Mean Horse and Buggy
by John Miller February 25, 2016 Follow @ScribeMillerFebruary 25, 2016 If you’re just launching a content marketing initiative, you’re probably focused on building an audience. The people who run your organization are very likely expecting you to build a big audience, emphasis on big. Without question, that is the wrong goal. The goal is to … Continue reading Building an Audience: Size Doesn’t Matter
by Jessica Johnson February 15, 2016February 15, 2016 America is the land of opportunity, and most Americans are realizing the importance of shopping locally and being loyal to small businesses. That being said, there’s also a huge amount of competition. There are nearly 28 million small businesses in the U.S. alone, accounting for 54% of … Continue reading Size Doesn’t Matter: Why Your Small Business Rocks
by Heather Steele January 4, 2016January 4, 2016 So, you’ve got a website (or you’re in the process of getting one) — great! Now it’s time to sit back and watch the business roll in, right? I mean, that’s how it works in the movie — he builds the baseball field in the middle of … Continue reading Your Website is Not a Cornfield… Just Because You Build It, Doesn’t Mean They’ll Come
