Trying to manage your business’s paid search advertising on your own? Columnist Pauline Jakober outlines some common pitfalls to avoid. Pauline Jakober on July 12, 2016 People have the best of intentions when they take on PPC without the help of a professional. And why wouldn’t they have high hopes when Google makes it … Continue reading 3 common mistakes made in do-it-yourself PPC
Adam BaetuAugust 25, 2015 Like many other things in the digital world, the success of email marketing campaigns often depends on the tools, platforms and resources you use. Most email marketers make use of services like email marketing now, MailChimp and Constant Contact to design and manage their email campaigns, lists and contacts, but there … Continue reading The Value of Using a Managed Email Marketing Service Vs Do-It-Yourself
