Tag Archives: Dollar

Trillion Dollar Club: How Much Profit Per Employee

Trillion Dollar Club: How Much Profit Per Employee by Laurie Sullivan , Staff Writer @lauriesullivan, January 23, 2020 Alphabet, Google’s parent, became the latest company to reach $1 trillion in market capitalization, which refers to the total value of a firm’s shares of stock purchased by shareholders. The company stepped into the club alongside Apple, Amazon … Continue reading Trillion Dollar Club: How Much Profit Per Employee

Dollar Shave Club’s Secret: An Explainer Video (and a Brilliant Concept)

by Andre Oentoro Follow @breadnbeyondAugust 24, 2016 You may have heard of Dollar Shave Club, a startup company that sells monthly razor subscriptions for $ 1. In July, the company was acquired by Unilever for $ 1 billion US. Huge, isn’t it? Michael Dubin, the founder of Dollar Shave Club, started the beta website for … Continue reading Dollar Shave Club’s Secret: An Explainer Video (and a Brilliant Concept)

A CMO’s View: How Dollar Shave Club built its brand on video marketing

As the company’s first marketing employee, Adam Weber now serves as Dollar Shave Club’s CMO, leading the brand’s video marketing strategy. Amy Gesenhues on July 20, 2016  In 2012, Dollar Shave Club launched its brand on YouTube with the famous “Our Blades Are F****** Great!” video, bringing in 12,000 customers for the subscription razor service … Continue reading A CMO’s View: How Dollar Shave Club built its brand on video marketing

How Your Business Can Use This Billion Dollar Ad Formula

Steve Gumm November 23, 2014 RECOMMENDATION: As you watch this video think through your story.  You want to connect with the customers (this is who I am/we are), you want to highlight the problem/challenge you saw in the market (“this frustrated us/was a problem for us), and then show the solution (“so we started/built/created” this).  I have placed … Continue reading How Your Business Can Use This Billion Dollar Ad Formula

Can Marketers Predict And Measure Influence, Down to the Dollar?

  Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people were truly influential in terms of driving revenue for your brand? Instead of guessing based on follower counts or shares, what if you could dig deep into customer data … Continue reading Can Marketers Predict And Measure Influence, Down to the Dollar?