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We keep optimizing based on attribution, not impact. It’s time martech tools let us test what really drives incremental results. Mike Maynard on April 21, 2025 The web is filled with content explaining why incremental sales matter and why attribution can be misleading. Many marketers have turned to incrementality expert Avinash Kaushik for guidance … Continue reading Why don’t martech vendors provide a tool for the metric that matters?
Your marketing may look successful, but are those clicks turning into sales? Avoid top-of-funnel pitfalls and focus on driving real ROI. Tav Laskauskas on April 3, 2025 Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad spend? Do … Continue reading 7 reasons your conversion metrics look great — but your sales don’t
March 20, 2025 The effects of crime you don’t think about BY Garrett Langley The correlation between reduced crime rates and thriving communities is profound. Lower crime not only ensures the safety of residents but also sets off a chain reaction of positive outcomes that enhance the overall quality of life. In short, crime reduction touches … Continue reading The effects of crime you don’t think about
February 02, 2025 Productivity hacks that don’t cause burnout If you’re looking to get more done without embracing hustle culture, here are some more sustainable tips. BY Julia Herbst Last week, in an article for Fast Company, author and tech executive Rebekah Bastian wrote about why she doesn’t read productivity books. The vast majority of these … Continue reading Productivity hacks that don’t cause burnout
January 21, 2025 I don’t need a court case to tell me Google is a monopoly E-commerce businesses globally must compete on one main street where prime real estate goes to those willing to pay the price. BY Maureen Brown As an e-commerce entrepreneur, I loathe Google. I know all too intimately after spending $2 million … Continue reading I don’t need a court case to tell me Google is a monopoly
The tax would apply from January 1 to tech companies that earn more than AU$250 million ($160 million) a year in revenue from Australia. BY Associated Press The Australian government said Thursday it will tax large digital platforms and search engines unless they agree to share revenue with Australian news media organizations. The tax would apply … Continue reading Australia wants to tax Meta, Alphabet, and other platforms if they don’t pay for news
To design a career that’s authentic to you, you must determine how you interact with energy drivers and drainers. BY Stephanie Vozza The majority of employees—a full 80%—who quit their jobs during the Great Resignation regret the decision. That’s according to a survey by the HR and payroll services provider Paychex. In fact, more than two-thirds … Continue reading One simple way to make sure you don’t regret your next career move
November 22, 2024 Most Americans don’t expect to ever get rich, but they think the next generation will A new survey from Fidelity finds Americans at all income levels worry about losing their money, and most don’t see themselves as wealthy. BY Shalene Gupta While inflation has slowed to 2%, prices are still 20% higher than … Continue reading Most Americans don’t expect to ever get rich, but they think the next generation will
We’ve distilled HubSpot’s 92 updates for October into the 14 most impactful changes for managers and admins. Tyler Samani-Sprunk on November 6, 2024 HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft … Continue reading The 14 HubSpot updates from October 2024 you don’t want to miss
October 18, 2024 Amazon AWS CEO says quit if you don’t want to return to office The policy has upset many of Amazon’s employees who say it wastes time with additional commuting and the benefits of working from the office are not supported by independent data. BY Reuters One of Amazon’s top executives defended the new, … Continue reading Amazon AWS CEO says quit if you don’t want to return to office
