Kevin Webster September 13, 2021 If there’s one question that every search marketer has had to answer for a client, it’s this one: Why don’t my conversions in Google Ads and Google Analytics match? The answer is simple, yet hard to understand. It’s all about your attribution modeling. What is Attribution Modeling? For the purposes … Continue reading Why Don’t Conversions in Google Ads and Google Analytics Match?
How to diagnose if you’re wasting your time chasing the bright-and-shiny. Ryan Phelan on September 2, 2021 I’m looking forward to MarTech on Sept. 14-15, when I join Kath Pay (Holistic Email Marketing), Jennifer Cannon (Shotflow) and Kim Davis (MarTech and Third Door Media) to talk about new developments email marketers need to know about. … Continue reading Email marketers don’t have time for shiny new things
Elliot Begoun August 11, 2021 I wanted to revisit this article as I feel it is needed in this moment in time. Please reach out to me with your thoughts and experiences. I am going to share a secret. I am not great at dealing with unknowns. I struggle with “what-ifs”, I’m relatively risk-averse, and … Continue reading Founders Don’t Get Ducks, Just Crazy Roosters
Mark Roberts July 27, 2021 As the world continues its return, many organizations could be in for a surprise. Millions of workers could soon leave their roles as part of “The Great Resignation.” Their reasons vary, and estimates indicate one-quarter to 40% of workers across seemingly every industry could shortly walk away from their roles. … Continue reading Don’t Overlook ‘The Great Resignation’ When Assessing Your Company’s Security
3 Reasons We Hate NFTs — And Why Those Reasons Don’t Matter by Jason Carmel , July 2, 2021 It’s OK to roll your eyes at the hype around NFTs. They are the worst combination of something new, technically confusing, and intuitively weird. But there may be more to these confusing and weird things … Continue reading 3 Reasons We Hate NFTs — And Why Those Reasons Don’t Matter
Steve DiGioia June 25, 2021 This past weekend I helped a friend of mine and served as the maître d for an event of 200 people that he was hosting (it was great to get back to my “banquet” roots). Shortly after arriving and meeting the service team, I realized that many were inexperienced and … Continue reading Please Don’t Discount the Inexperienced
Arik Hanson June 23, 2021 I have a good friend who’s completely addicted to TikTok. She spends countless hours on the platform going down rabbit hole after rabbit hole. In some ways, it’s been a pleasant distraction for her during the pandemic. But, I’m guessing she’s spending more time here than she would normally like. … Continue reading No, You Don’t Have to Know It All In Social Media Marketing
Amy Drader June 17, 2021 People vector created by freepik Last week my client, Jill (not her real name), began her coaching session with: “If one more person tells me to meditate or do yoga, I will punch the wall.” I paused. She chuckled. We both laughed. Irony, right? This is what her manager told … Continue reading Resilience, Don’t Go At It Alone
Don’t Fear Negative Reviews by Laurie Sullivan , Staff Writer @lauriesullivan, June 14, 2021 Data released Monday as part of a PowerReviews survey of more than 6,500 consumers surveyed in April shows negative reviews are an important tool for shoppers because they demonstrate to consumers that a brand can and will make things right. The study found that: … Continue reading Don’t Fear Negative Reviews
Jason VandeBoom June 9, 2021 How do successful businesses grow? If you’re an ambitious entrepreneur, you’ve probably heard the answer to this one. You’ve been told that the most exciting, successful business ideas are all about rapid scale. They can be expanded quickly to reach more customers using the same core platform. By growing fast, … Continue reading Entrepreneurs: Don’t Be Afraid to Write Your Own Growth Story
