Tag Archives: Dopamine

How dopamine fuels the golden rule of content marketing

We can leverage the brain’s reward system to engage consumers with value-based content. Jade Bunke on October 25, 2019 Anticipation is marketing gold – and dopamine is the currency that leads to a richer bottom line. Do you have the Midas touch? As a marketing professional, you’re interested in influencing behavior to help your business … Continue reading How dopamine fuels the golden rule of content marketing →

How Dopamine Can 3X Your AdWords CTR

Ad Campaigns

Margot da CunhaOctober 21, 2015 Whether or not you’re a scientifically educated individual, you are likely familiar with the celebrity of neurotransmitters, dopamine. Perhaps you recently experienced it when indulging in a pint of ice cream or a glass (or bottle) of wine – no judgment. Dubbed the “Kim Kardashian of molecules” by Vaughn Bell, … Continue reading How Dopamine Can 3X Your AdWords CTR →