Tag Archives: Dots

Connecting The Dots In Marketing Measurement To Tell A Story To Your Board

Marketing Tools

Connecting The Dots In Marketing Measurement To Tell A Story To Your Board by Renee Spurlin , March 11, 2022   When was the last time your board, or top execs, asked how many impressions a campaign received? Or what type of blog content is performing best? I’m guessing never! Yet many marketing performance reports … Continue reading Connecting The Dots In Marketing Measurement To Tell A Story To Your Board →

Connecting the Dots: Great UX in Connected Products

Product Development

Manish Mistry — February 7, 2020 The principles of great user experience (UX) have been around for some time. Are things really so different when it comes to connected product UX? Yes and no. The concept of keeping things consistent holds true for both digital-only products like apps and connected products. However, connected products have … Continue reading Connecting the Dots: Great UX in Connected Products →

4 Steps to Connecting the Dots When Your Career Story Feels Scattered

Career Development

Virginia Franco — May 19, 2018 Follow @VAFrancoResumes — May 19, 2018 Brett_Hondow / Pixabay “At first glance, my career looks scattered!” Sound familiar? For those of us (present company included) who have held roles that at the surface seem unrelated, have worked across industries, or whose job titles are misleading or confusing, writing a … Continue reading 4 Steps to Connecting the Dots When Your Career Story Feels Scattered →

Connecting The Dots

Business Development

Dave Brock — March 26, 2018 Follow @davidabrock— March 26, 2018 At executive levels, we are fond of developing new strategies and priorities for the business. We spend countless hours in developing strategies to change our business, to drive growth, to expand into new segments, to change the value we create for our customers, becoming … Continue reading Connecting The Dots →

Connecting the dots: How the customer data platform solves what ails marketers

Customer Engagement

How does a customer data platform fit into your marketing technology stack? Columnist Josh Manion discusses the role of the CDP and how it differs from other data platforms. Josh Manion on September 14, 2016  Just when marketing thought it had sorted out the latest in data management tools, a high-profile industry analyst firm officially … Continue reading Connecting the dots: How the customer data platform solves what ails marketers →

Startups: Don’t Overreact to Dots

Startups Mistakes

by Adam Steinberg February 18, 2016 Follow @adams472February 18, 2016 “Altogether too often, people substitute opinions for facts and emotions for analysis.” – Only the Paranoid Survive As a startup, you’re constantly getting new data and feedback from the market. Every day, it seems like you have discovered something new about your business. It’s incredibly … Continue reading Startups: Don’t Overreact to Dots →

Retail Marketing Strategies: Connecting The Dots

Marketing Strategy

As more shoppers turn to their smartphones to do product research, retailers need an all-inclusive mobile marketing strategy to reach consumers at just the right time, says columnist Allan Haims. Allan Haims on August 28, 2015 Today’s retailers are still very much siloed between operational, brick-and-mortar, and digital and social mobile teams. Often, store level … Continue reading Retail Marketing Strategies: Connecting The Dots →

Connecting The Dots With Device Targeting

Device Targeting

Marketers today have more data, gathered across more devices, than ever before. Contributor Roger Juntilla explores scenarios that illustrate how this newly-available data can be used efficiently and effectively. Roger Juntilla on June 19, 2015  We have reached a true cross-screen state. A recent comScore report revealed that in the past four years alone, time … Continue reading Connecting The Dots With Device Targeting →

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